蘑菇AV

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.

With Super Bowl ads costing around a whopping $7 million for a 30-second spot this year, viewers can expect some memorable commercials while watching the Chiefs and the Eagles face-off.

Click here to view our full forecast for YouTube, Instagram, TikTok, Snapchat, and Facebook users in the US, by generation. Time spent on all social media platforms except Instagram is decreasing among adults under 25. Time spent with TikTok, Snapchat, and Facebook has steadily decreased among young Gen Z adults from 2022 to 2025.