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We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that. Even social is shifting to CTV as well and in other connected places like the connected cars and things like this, so it'll continue to grow I believe so. Marcus Johnson:. What's the total amount of time per day?

It was a video game over a decade ago Slack was called Glitch. Glitch shut down in 2012 and rebranded to Slack, which focused more on glitches chat feature than on having weird little avatars going on quests. I think that when I am on Slack, I feel like a weird little avatar going on a quest, but that's not what it is anymore. Carina Perkins:. I wish I had an avatar now. Sara Lebow:. I know.

If you want the full report, this was an excerpt from Paola's report, but the full report is called Gen Z Technology and Media Preferences: Streaming, Social Media, and Gaming Are More Than Just Daily Habits. You can click the link in the show notes or head to Insider Intelligence to find that story too. Elon Musk recently admitted that US ad revenue was down 60%.

The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.