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Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.

Instead of providing a list of links as Google does, ChatGPT sifts through sources to deliver a single answer. No links means fewer ads. Google made $137.45 billion globally in 2022 on its search ad business, which revolves around selling access to prime positions in search results鈥攁 need that disappears without ranked answers. OpenAI-powered Bing may become a formidable competitor.

Instacart experiments with shoppable ads. The move: Instacart expanded its partnership with Google Shopping Ads to YouTube, enabling ad partners like Clorox and Publicis to run shoppable ads via the platform. Advertisers will be able to use Instacart鈥檚 first-party data to enhance targeting and measurement capabilities.

Criteo鈥檚 layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years鈥攚ith several beginning to scale鈥擜mazon鈥檚 No. 1 position will be secure well into the future.

YouTube has long been a major revenue generator for Google, but its ad load and subscription push drove some of its best quarters for revenue growth yet鈥攁 sign that YouTube is likely to continue investing in the subscription service. Expanding YouTube: Google has looked to broaden the platform beyond its video hosting roots.

However, its plan to integrate Google Pay into Google Wallet will help. The chart below represents the number of mobile proximity payment users within the Google Wallet app, which is a result of Google Pay users migrating to Google Wallet in June 2024. Click here to view our full forecast for US Google Wallet proximity payment users. What鈥檚 happening?

The US ad industry is at a crossroads. Which path it takes will depend heavily on which candidate is elected.

Chase鈥檚 newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn鈥檛 guaranteed.

Because of this unusual dynamic, travel marketing can shift the fortunes of search companies like Google. When travel鈥檚 search ad spending dropped by 50.1% in 2020, Google reported its first-ever quarterly decline in search ad revenues. Travel shies away from social network ad spending more than any other industry. Devaluing social means less share for mobile advertising.

Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.

The ad raised consumers鈥� concerns about how genAI diminishes creativity and human interaction. Instead of highlighting AI, Apple emphasized the iPhone鈥檚 security in its ad, which had the tagline 鈥淪afari. A browser that鈥檚 actually private.鈥� Apple鈥檚 ad aired after Google announced it no longer plans to deprecate third-party cookies.

Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.

With Meta and Google building private subsea cables, they鈥檙e bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

And in June, Instagram rolled out its most expensive ad campaign ever in a bid to win over Gen Z. And Instagram has emerged as the most likely replacement for TikTok among younger demographics.

But many advertisers would also distribute spend to channels outside social media, like ecommerce, search, and CTV, where TikTok competes for consumer attention and spending. That means Amazon, Google, Netflix, and others would also be prime venues for advertisers to spend their TikTok ad dollars. Social platforms would jockey for users and time spent.

The news: The Federal Trade Commission (FTC) fined GoodRx $1.5 million in civil penalties for sharing its customers鈥� health information with third parties such as Facebook, Google, and Criteo for advertising purposes. GoodRx will pay the fine but denied wrongdoing, saying the charges stemmed from a previous acquisition and had already been addressed.

This article was contributed by Google.

MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.

Tech vendors like Google and Dynamic Yield include personalized search as a component of their genAI suite of products aimed at personalization. Although these products are relatively new, retailers have begun to adopt the technology to enhance their personalization efforts.

May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities. Over 350 AI executives warn of AI鈥檚 鈥榬isk of extinction鈥�. Adobe, Google, and more add AI features as martech landscape prepares to be upended. Google鈥檚 latest step into AI-powered advertising: Integrating ads into its conversational generative AI.

Blackhawk Network鈥檚 MyCardWallet app can stymie fraud further by using Apple ID and Google ID authentication to prevent bad actors from accessing gift card recipients鈥� accounts.

A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.