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So more companies looking to get some of these out into the marketplace. That's all we've got time for, gents. Thank you so much to my guests. Thank you to Gadjo. Gadjo Sevilla:. Thank you very much. Marcus Johnson:. Thank you to Jacob. Jacob Bourne:. Great to be here. Thanks, Marcus. Marcus Johnson:.

I don't think anyone can really compete with the frenzy of sales and activity and the number of third party marketplace sellers that are getting into the act. But that said, for any major promotional tent pole, the big box retailers, Walmart, target, best Buy, they all have a chance to win consumers attention.

CPG advertisers in particular rely on sponsored search for discoverability on crowded digital marketplaces and retailer-specific ecommerce sites. The number of retail advertising options is increasing.

So it's a very diverse landscape, be it digital marketplaces, mass merchandise, category specialists, or commerce intermediaries, thinking about those last mile players. Now, it's very interesting to see when we look at some of the major retailers, their traffic to their site is actually bigger than a lot of the major publishers in certain countries.

It also includes transactions that were agreed upon on social platforms initially but payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales.

It can also handle delivery for products sold on other marketplaces like eBay or sellers own websites. But Suzy, Amazon relaunching Amazon Shipping, what's the point? Suzy Davidkhanian:.

Well, Evelyn's made a great case, but if I have to argue this point because she got to the will position before I did in the email, I think the best way to think about this is that it's going to be Facebook in 2025 and the reason is not so much because of the feed, but because of features like Marketplace groups.

These locations will feature a retail marketplace, as well as a theater, amusement rooms, and dining space. This is a rare Netflix showing on a list that's usually dedicated to retailers, so let me know what you think. Arielle Feger:. They announced the site for one of their locations is going to be at the King of Prussia Mall in Pennsylvania.

We're actually about to launch a consumer survey on marketplaces, and that's going to be a question in our survey, so we'll find out. We'll be publishing those results around the middle of the year. I'm interested, I'm looking for Rufus. He's not on my Amazon app yet. Sara Lebow:. Let us know when you meet Rufus. Blake Droesch:.

Join over 100,000 subscribers that have access to thousands of forecasts, charts, and insights around key topics, like Amazon Prime Day 2023, marketplace growth, direct selling strategies for CPG brands, and the impact of TikTok Shop, all developed and derived from a rigorous and proprietary methodology you can count on.

It also includes transactions that were agreed on social platforms but where payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets, tips and digital gifts, subscriptions, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, and gambling and other vice goods sales.

Those providers that are able to show that they do have the tools, that they do follow compliance, that they have been able to follow compliance-related procedures in the past, will be able to separate themselves from the crowd, and, ultimately, strengthen their position in the marketplace and win business.

We start with Spotify's expansion of its podcast ad marketplace. Earlier this month, Spotify brought its podcast ad marketplace to five new countries, Brazil, India, Japan, Mexico, and Sweden, as reported by Reuters. As it tries to tap into what it considers a $20 billion opportunity, more countries bring added benefits, as outlined by the Sounds Profitable podcast, The Download. Speaker 5:.

They're going to Groups, or they're going to Marketplace. That also means that Meta is making less money off of them, because both of these are under-monetized areas of Facebook, and also places that you could think about when you're considering where Meta might be starting to offer more options for advertisers in the future. Marcus Johnson (09:07):.