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Analyze the implications of these trends for open web companies, Big Tech firms, brand marketers and agencies, media platforms, and creators.

But for advertisers late to the retail media game, a high-inflation environment could make the barrier to entry greater. New entrants to retail media might struggle to see immediate results, as it typically takes time to optimize campaigns.

Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow—squeezing both consumer wallets and enterprise tech budgets.

The operative word is uncertainty: Walmart’s cautious projection is yet another red flag for the retail sector, especially coming on the heels of similarly downbeat forecasts from the likes of Amazon and Levi Strauss.

Use this chart: Marketers and retailers can use this chart to understand that spending media dollars with publishers can help them reach loyal and consistent audiences. Related Ä¢¹½AV reports:. Generative AI for Media Sellers (Ä¢¹½AV subscription required). The Rise of Political and News Creators(Ä¢¹½AV subscription required).

And we figured this is a place that's just ripe for disruption, and speed to creation and creating things that look and feel like they belong on the internet is more and more important, especially when you look at where our media is placed. (06:56):. But it's a tried and true tactic.

Ads on Prime Video will boost the power of Amazon in retail media CTV advertising. As more retailers establish competing ad networks, Amazon’s share of US retail media spending is contracting: from a peak of 77.9% in 2021 to 74.2% in 2024, per our forecast. But the platform will enjoy a far stronger position compared with its rivals in retail media CTV this year.

Three-quarters of shoppers are open to genAI recommendations: Interest in AI-powered tools is growing as consumers look for ways to make better decisions.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.