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This sponsored article by Activision Blizzard Media will explore consumer behavior trends.

The US and UK tout a trade agreement鈥攚ith a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it鈥檚 not a done deal.

Retail media is booming worldwide, though the US and China account for 80% of spending. Worldwide retail media ad spending growth will accelerate to 20.3% this year and tick up next year as well. This surge will derive heavily from the US, where growth will hit 26.0% in 2024, and from fast-growing large retail media markets in Europe.

Media Dynamics. MediaPost. VAB.

This 鈥淯K Retail and Ecommerce Sales Benchmarks鈥� series provides retailers with critical data to help them benchmark their sales against the market. In this deck鈥攐ne of three in the series鈥攚e cover our latest forecasts for UK ecommerce sales. This deck will:. Provide an overview of our UK ecommerce sales forecasts as of Q4 2024, including breakdowns by fulfillment method and product category.

The news: Instacart defied the gloomy retail landscape with an upbeat forecast for Q2, after reporting its best order growth in over two years. Orders rose 14% YoY to 83.2 million, handily beating the consensus estimate for 81.1 million. Advertising and other revenues also climbed 14%, outpacing total revenue growth of 9%, a trend the company credited to growing interest from brands big and small.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Apple鈥檚 competitive advantage: Apple鈥檚 bespoke hardware and retail stores will give it an advantage over Meta, which relies on Qualcomm and EssilorLuxottica for Ray-Ban鈥檚 processors and distribution. A large developer ecosystem and years of dabbling in augmented reality (AR) and mixed reality (MR) on iPhones and iPads provide fertile ground for an expansive app ecosystem for future wearables.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

While many are unauthorized, this trend has prompted media networks to incorporate YouTube into their programming strategy. Educational content: YouTube channels such as Cocomelon and Ms. Rachel post songs, nursery rhymes, and educational videos for young children. An Argentinian educational channel, El Reino Infantil, is the most subscribed-to Spanish-language channel on YouTube.

Brands redefine customer acquisition through tech partnerships: Retailers tap nontraditional channels to connect with new audiences in a challenging economy

Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung鈥檚 advanced measurement tools.

Brands will find enhanced opportunities to target customers as Amazon鈥檚 retail media network (RMN) expands its offerings into social channels and connected TV (CTV) with shoppable ads. TV and social media were the top channels in which beauty ads drew audience attention, per an April 2024 CivicScience survey. The beauty path to purchase is becoming more complex.

New stores tend to be smaller, more thoughtfully curated, and less expensive to launch compared with the sprawling locations of previous decades, making new leases easier to justify in today鈥檚 retail real estate market. Our take: Physical retail remains vital for booksellers because many shoppers still prefer the tactile experience of picking up and browsing physical books.

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.