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Affiliate networks and platforms have struggled for years to convince advertisers that their channel can be part of brands鈥� broader media strategy. Recently, some of those same networks and platforms have begun adapting in ways that allow media buyers to consider鈥攁nd conduct鈥攁ffiliate business and other digital media transactions in the same place. Or make the case with data.

Consumer device and behavior trends are affecting payment providers鈥� strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here鈥檚 what that means for the payments ecosystem.

For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing鈥攁nd more legacy advertisers want in.

Havas Media. HubSpot. Klarna. Lloyds Banking Group. LTK. Nepa. PayPal. Savanta. Snap Inc. Toluna. The Retail Technology Show. YouGov.

With clients looking for ways to cut emissions, agencies and media will frame carbon efficiency as a selling point鈥攁s are Kroger鈥檚 media network and Sharethrough鈥檚 GreenPMPs. Sharethrough reports carbon efficient ad-buying may cost more upfront but performs better. Numbers will only improve, as carbon technology is booming with record-level investments, according to PitchBook. Predictions.

While the company would still trail Walmart, Amazon, and Costco in terms of grocery market share, its expanded footprint would give it a huge in-store retail media advantage. That said, given the weight of public opinion against the deal and vocal opposition from lawmakers on both sides of the aisle, it seems increasingly unlikely the merger will take place.

And the one thing I knew better than anything was marketing, creative and media, and how to put those mechanisms in place where we were constantly tuning. So as Mint was growing, we'd create media efficiencies and optimizations which would allow us to then spend more media. We would then have e-commerce optimizations that would allow us to get more efficient.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

Are you willing to pay the price to find that audience in the media that maybe have been more traditionally part of your media mix? Oftentimes, the cost will actually kill any effectiveness or efficiency, and you need to be looking for those opportunities where it's cost-effective so that you have an opportunity to pay it back. You're a bank after all.

So Mollie Cahillane of Adweek explains the Media Ratings Council first trip Nielsen's accreditation, of its national ratings, after the measurement giant admitted to low balling audiences nationally and locally earlier in the pandemic, potentially costing clients millions of dollars. Ms.

Or maybe it's to Rahul's point you got to know it's there to go there to watch it and develop that habit the way that you have with other news networks. But we'll see. Question two, Max versus Bill. Is the middle of the market being hollowed out?

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

If we subtract search ad spending on retail media from the equation, Google accounts for roughly 70% of the search advertising market. Search tactics revolve around Google. Of course they do. Google processes 90% of search queries. Google is where the eyeballs are. So can Google jack up ad prices by 5 to 10% without losing clients to a competitor? Yes, it can.

We start with one of our senior analysts covering everything digital advertising and media, based out of Pennsylvania, it's Max Willens. Max Willens:. Yo. Marcus Johnson:. Hello there, sir. Also joined by another senior analyst, but he covers retail and e-commerce and based out of New York, it's Blake Droesch. Blake Droesch:. Hey, everyone. Marcus Johnson:. Hello, hello.

Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024). Around the World: 2024 global predictions ('Shark Tank'-style)鈥擱etail media rivals, metaverse shopping experiences, and more. Sources. Atlantico. Banco Central do Brasil (BCB). Banco de M茅xico (Banxico). Bank for International Settlements (BIS).

The move disrupted some advertisers鈥� plans to incorporate the big data inputs into their media buys. This is happening despite Nielsen鈥檚 accreditation reinstatement by the Media Rating Council in April 2023. There are key holdouts in TV 苍别迟飞辞谤办蝉鈥� efforts to move past Nielsen.

But secondarily, to Paul's point, I'm going to take his point and flip it back on him, you're talking about a company that already is an advertising monstrosity, an absolute mammoth player, they're making 30 billion in retail, media, ad revenue already, and another four or five billion on top of that.

Tomorrow you can hang out with Sara Lebow on the Reimagining Retail show where she'll speak with Susie David Canyon, all about NRF 2024 and lessons for the coming year.

Streaming service or TV network: By working directly with a streaming service or TV network, advertisers can get more clarity on which apps and shows their ads will appear in. They can also obtain access to top-tier exclusive inventory. But placing ad buys across dozens of individual services takes more effort to scale.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge鈥攁nd how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

There's also this notion of swarm AI agents, so this notion of [inaudible 00:16:39] AI, but you have a network of them that's working behind the scenes to get things done, not just one, so they're kind of working together, collaborating with each other.

In the new survey, folks were asked to indicate their interest in paying for subscriptions across nine different products or service categories, things like retail, transport, entertainment and media, et cetera. Gen Z adults, so older Gen Z people and millennials expressed the highest levels of enthusiasm across nearly every category.

Because I think between retail media and buying with Prime, the search experience on Amazon has taken a hit over the years.

Enter TikTok and that the focus is less on your friends and more on you on, they write that in this new era, era, I'm saying it both ways, "content media has evolved from a network of friends into a living database of your own personal identity." Gents, what interested you most about this piece? Ross Benes:. I like people just coming out and saying things are dead even if I disagree with them.

Number of advertisers on the network has also grown 45% year over year, according to Spotify's recent earnings call. Bill Fisher:. Our own Daniel Constantinovich wrote in a recent briefing article about Spotify's need to expand into other markets as listener growth in its core markets begins to slow.