So this is AI search ads. It takes the words that someone uses to search for something on Google. So if you Google skincare for dry, sensitive skin, it would generate an ad for skin cream with the auto-generated text, "Soothe your dry, sensitive skin," which increases the chances of users clicking on it. Before, algorithms would select from texts that are from a collection of pre-made responses.
Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.