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Influencers and creators can make $100 for every new Instagram user or 1,000 web visits to the app, up to $20,000. The test is open to US creators on an invite-only basis, per Business Insider. This sharpens Meta’s efforts to acquire users and boost content through monetization programs.

Apple's recent release of an event-planning app exposes an opportunity for brands and marketers to engage with social consumers.

GenAI is also assisting with data analysis, influencer marketing, and paid social campaigns. The tech can help social media marketers working on tight timetables to quickly analyze or glean insights from research, surveys, and data sets. Creators are also incorporating genAI into their workflows and content, while marketers are commissioning AI-generated work from influencers.

Healthcare and pharma companies need to step up and push back with public messaging in coordination with trusted physicians and medical influencers. This is our immediate perspective. We’re actively developing this story throughout the day with more research and data from the Ä¢¹½AV database. Our in-depth analysis will be included in our client-only Briefings.

AI visibility can come from beyond a brand’s website as the influence of social and community platforms grows. Platforms like YouTube, LinkedIn, and Reddit are beginning to be cited more in AI-generated summaries, especially when content includes expert insights or active discussions.

This is in contrast with those under 18, whose time is concentrated on TikTok, and those 35 and older, who spend more time on Facebook than on any other social platform. Click here to view our full forecast for average time spent with social networks. Social media's entertainment value rivals that of streaming among Gen Z.

Use influencers strategically, but don’t rely on them alone—content must connect first. Related Ä¢¹½AV reports:. Social Search Usage and Trends 2025 (Ä¢¹½AV subscription required). Gen Z Technology and Media Preferences 2025 (Ä¢¹½AV subscription required).