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But of course, you see the potential for increased engagement for TikTok and all of the dollar signs, et cetera, et cetera, but doesn't feel like a realistic thing that will really pick up steam. Marcus Johnson:. Mm-hmm. Yeah, we'll see.

It excludes purchases via online marketplaces (e.g., craigslist, eBay) or social media (e.g., Facebook Marketplace). Examples of online fashion resale platforms include Depop, Poshmark, StockX, The RealReal, and thredUP.

The platform is an innovator in AR, AI, and social media (remember, Snap invented Stories). But new tech and high use aren鈥檛 translating to ad revenues, which we project will decline by 1.8% this year to $2.08 billion. Gen Z pros and cons: Snapchat is a favorite for Gen Z users, with more teens and young adults spending more time on the platform.

But all of those are still lower than the 60 cents earned by social media, and even the 28 cents on digital video. The gap between social media and all other media will grow even bigger in 2025. The shift to digital is more gradual in audio than video. iPods and streaming services, such as Pandora, began to chip away at radio advertising much earlier than streaming video affected traditional TV.

Share user content such as positive reviews and craft social media content that encourages customers to engage with the brand. Offer personalized incentives based on product reviews and customer service conversations. Reward returning customers who are likely to revisit the brand by offering them loyalty points or product discounts.

With creators on TikTok, they have much stronger engagement via video than say on a platform like Facebook where influencers don't really play a role. Jasmine Enberg:. Yeah, I was just going to say, I think Sky is spot on. Influencers are key here. I was looking at some data recently from Morning Consult that was really trying to understand what type of influencer content Gen Z buy from.

I like this kind of stuff, but it didn't strike me as sort of reflective of addressing the problems with our major social media companies in such a way that was going to make anyone happy or draw anyone in. Zach Goldner:. I couldn't agree with Ethan more here. In the peripheral world, I'd say yes, get rid of all the current social medias and come up with something better.

Doctors say digital tools are vital to patient engagement: We unpack recent research on physicians鈥� uptake of digital tools and the patient expectations that are driving the shift.

Our take: Increased transparency about what content catches Thrive鈥檚 attention would help advertisers maximize engagement on mental health-focused ads but might also allow bad actors to circumvent its filters.

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.

This scenario would make clicks an unreliable indicator of ad engagement. A paid-only approach is a gamble, given variations in SERP layouts. Conventional search ads aren鈥檛 going away. Because AI Overviews are currently present only on a minority of SERPs, there鈥檚 still plenty of opportunity for old-fashioned 鈥渂lue link鈥� ads.

Bill Worple, Pfizer鈥檚 vice president of customer engagement platforms and technology, said it aims to at least triple its content creation and create more resonant messages for physicians and patients. GenAI uses analysis and insight generation to inform brand and campaign decisions.

This strategy, while risky, aligns with Meta's broader vision of solidifying its relevance in the AI and social media space. Pushing the envelope: Meta's AI strategy is ambitious and distinct, setting it apart from competitors like OpenAI and Google.

The opportunity: Tethering the card to LendingTree鈥檚 money management and credit insights tools can help the firm boost customer engagement. Customers who may have otherwise used LendingTree on a limited basis are incentivized to use the platform more frequently to gain rewards. The ties with LendingTree鈥檚 tools can also help the firm acquire new customers by appealing to money-conscious consumers.

Brands can boost engagement with better transparency. For example, UK-based online retailer Cult Beauty saw a 41% increase in add-to-cart rates after introducing 鈥減roof-backed鈥� sustainability badges on product pages and adding impact-based search filters, per Provenance. Gen Zers are using social media to find beauty bargains and inspiration.

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

Sign-up growth and engagement have already slowed鈥攚hich was to be expected after the initial surge: On Tuesday and Wednesday last week, time spent per Threads user fell to 10 minutes, from 20 minutes the previous Saturday, according to Sensor Tower. Threads must find its identity. It鈥檚 not enough to be a Twitter alternative.

We're not just purely driving awareness and consideration engagement with the ads. That's what we're doing and we're really excited about it and brands are finding a lot of value there too. Marcus Johnson:. Yeah, I mean, Sara, what comes to mind for you when you think of retail media and its ability to brand build? Sara Marzano:.

How to get started: Brands looking to increase adoption or engagement of their Apple Vision Pro apps should target younger consumers first. Gen Z consumers are the generation most likely to own AR/VR devices, with a quarter (25%) of the cohort currently owning a device, per June 2023 SurveyMonkey data. Baby boomers are the least likely, with just 7% ownership.

Our take: If TikTok can continue to keep its CPM prices low, allowing advertisers to reach more consumers (not to mention deliver high levels of engagement in the process) more ad spending will continue to shift away from companies like Meta, Snap, and Twitter鈥攁nd toward TikTok.

鈥淢obile鈥檚 advantage is greater reach, but that can come with a less brand-safe environment and lower 别苍驳补驳别尘别苍迟,鈥� said our vice president of content Ann Marie Kerwin, covering video KPIs on mobile and CTV. 3. TikTok passed YouTube and is climbing toward Netflix.

Life Sync could improve engagement and keep customers from moving to another bank. But the platform鈥檚 success will be determined by how well it鈥檚 executed. Banks have struggled to provide the personalization customers are looking for. They crave quick, relevant, situational advice and guidance on specific actions they can take. With a financial advisor always connected, Life Sync could do just that.

The overriding trend is a shift in audience engagement from traditional channels to digital鈥攁nd ad spend should follow. In the video space, for example, careful consideration should be given to switching some traditional TV budget to digital video. Total time spent will drop below the pre-pandemic peak for the first time in 2026. A post-pandemic reset is still underway.

Social media remains an overwhelmingly mobile activity. CTV generates a tiny sliver of social media time, even when social video is included. Despite efforts by TikTok, US adults will use CTVs for less than a minute of their social media time each day. Mobile generates nearly 9 in 10 social media minutes.