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The company announced AR Ads are launching globally across Reels (both Instagram and Facebook) and Facebook Stories; Sephora created a successful AR experience in a recent ad test, resulting in increased reach and engagement. Meta is also testing bigger call-to-action buttons and extra info on Reels ads. On Facebook, users can now pause video ads and preview the linked destination.

This feature can also drive engagement and solidify MoMo鈥檚 leadership standing within Vietnam鈥檚 mobile wallet sector. Related content: Check out our Southeast Asia Proximity Mobile Payments Forecast 2022 spotlight report to learn more about mobile payment penetration in Vietnam.

Integrate social media into mobile-first strategies, tapping into emerging advertising opportunities. Leverage shoppable media advertising formats on platforms like Pinterest, TikTok, Instagram, and Snapchat to expand brand reach and drive mobile sales. Drive app engagement with loyalty programs, exclusive offers, and user-focused features.

Subscriptions can boost customer engagement, increase sales, and bring in a consistent revenue stream. This is especially important for BNPL fintechs as they search for long-term profitability in a historically low-margin business. Dig deeper: Check out our BNPL forecast for more information on where we think BNPL growth is headed in the US.

Revenue stability reflects the company鈥檚 adaptability amidst publishing sector challenges, with rising subscriber numbers fueling ongoing investments in advanced tech, like AI, to deepen reader engagement.

As traditional media grapples with declining engagement and ad spending, a second 鈥淭rump bump鈥� might provide temporary gains. Traditional media, like CNN and The New York Times, could increase their audience engagement, similar to the gains during Trump鈥檚 first term when controversial policies drove near-constant news.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

The platform must find a way to capitalize on its engagement with unique ad formats to stand out in a crowded field.

When it鈥檚 successful, co-branded creative can effectively drive consumer engagement and business outcomes. 鈥淐o-branded content is essential for retail media success,鈥� said MacDonald. 鈥淚t allows brands to tap into each other鈥檚 audiences, broadening their customer bases while still delivering hyper-relevant content.鈥�. This leads to increased consumer trust and a boost in sales, he said.

Many retailers are unfamiliar with the ad ecosystems of upper-funnel channels like social media and CTV, 鈥渟o we leverage partnerships to help us,鈥� Hovorka said in a conversation with our analyst Andrew Lipsman during our 鈥淎ttention! Streaming and the New Digital Ad Economy鈥� virtual summit last week.

Threads could increase engagement on Meta鈥檚 platforms. Twitter and Instagram have plenty of user overlap. Roughly 57% of US Instagram users used Twitter as of June 2022, just a few months before Musk鈥檚 takeover, per our US Digital Trust Benchmark survey. If Meta can redirect that usage to an owned platform, it could help make up for engagement losses on Facebook and then some.

Argentina鈥檚 internet users also stand out for their engagement with most traditional media. The country led the region in time spent with broadcast radio, at an average of 1:09 per day, just ahead of Colombia. Argentina then tied for second with Chile (behind leader Brazil) in time spent with broadcast TV.

Leverage smart speakers for ambient content, audio campaigns, and hands-free shopping to maximize engagement for the device鈥檚 stronger uses. Invest in proven voice use cases while prepping for disruption. Voice commerce remains resilient even as hardware adoption shifts, offering a durable foundation for campaigns.

The most effective teams distribute versions of a strong piece of content across multiple formats: social media posts, videos, newsletters, and SEO-optimized web pages. For example, a single blog post can become a LinkedIn carousel, a short YouTube explainer, and a structured FAQ page optimized to surface in AI summaries.

鈥淕oogle鈥檚 done a good job of, very quickly, getting their AI involved,鈥� said Aisha Khan, head of client engagement, global commerce at WPP Media. Google recently added a shopping capability to its much-discussed AI Mode. Retailers are in no rush to discover how genAI may affect this space. GenAI has already disrupted many of the power dynamics that once governed digital media.

However, I mean, I've definitely seen a surge in engagement on LinkedIn over the past year or so. It really has been able to not only avoid some of the struggles that other social platforms have had and really pick up new users from the turmoil at X in particular, and it's become a hub for news.

The partnership will also help drive more volume through the Venmo and PayPal apps, which may also increase engagement鈥攕omething the firm has been working on improving. The firm鈥檚 transactions per active account鈥攚hich it uses as an engagement metric鈥攇rew 13% YoY in Q4. Braintree. Live Nation will help bolster Braintree鈥檚 processing volume.

Go further: Read our new report on how AR and VR Are Reshaping the Future of Consumer Engagement.

And looking at the engagement numbers that have followed that, a lot of them said, "Eh, not for me," and moved on. And I think that that's what's happened. Marcus Johnson:. Yeah, young folks aren't sold. So according to our new Gen Z social media survey, two-thirds of these young people didn't use Threads as of July 25th, and even less of the 15 to 17 year olds had used the platform as well.

It will also have features like daily time limit prompts, giving parents further control over their teens鈥� engagement with the platform. Teen accounts can automatically filter offensive language from comments and messages and limit exposure to content marked as sensitive.

Digital engagement favored mobile at 4:37 daily, placing the country in the top 10 for time spent with mobile devices worldwide. Desktop/laptop/tablet time dropped 7 minutes YoY and is down from 3:58 in 2021. Broadcast radio time in Indonesia is the lowest in the region at 30 minutes daily. That was 9 minutes short of the regional average.

The biggest finfluencers also have revenue streams from e-learning courses, book sales, and speaking engagements. Why are people listening to them? The rise of finfluencers is symptomatic of other problems the financial services industry faces.

Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.

This month we'll be focusing this round on the time Americans spend with social media, so not just TikTok. We're going to expand it to social media. One point for a correct answer, three questions in this round, and we are using our very own Debra Aho Williamson report. She's one of our principal analysts covering social media. The report is US time spent with social media 2023.