蘑菇AV

As social usage continues to become more private and community-driven, groups will remain central sources of Facebook user engagement. The challenge for Meta is directing those users to more monetizable areas of the app, namely the Feed. Stay tuned: For more on Facebook Marketplace, see our upcoming report, 鈥淐onsumer Approaches Toward Social Commerce,鈥� coming in August.

Burberry returns to its roots: To turn its fortunes around, the struggling luxury company will undo its brand elevation strategy and focus on outerwear and scarves.

Within the region, South Africa is No. 1 for social media usage in both average time spent (3:34) and penetration (99.7%). Smart home device penetration experienced a small increase. Middle East and Africa still has the lowest penetration of all regions, at 9.1%, but smart home devices are one of the only areas where an increase occurred, and it鈥檚 in line with a near global trend.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

After Elon Musk took over Twitter and rebranded the platform to X, worldwide ad revenues were slashed in half, from $4.14 billion the year Musk took over in 2022 to $2.00 billion in 2023. 蘑菇AV forecasts those declines to continue through 2026, the end of our forecast period. But the reelection of Musk鈥檚 close ally, President Donald Trump, could change how some marketers think about the platform.

How to build the perfect TikTok ad campaign, according to TikTok. 3 insights into Gen Z social media usage鈥攁nd how marketers can capitalize. A 鈥榙elulu鈥� marketer鈥檚 guide to using Gen Z slang without being cringe. People are watching longer TikToks. What does that mean for competition with YouTube?

Education is also a big driver of young people鈥檚 social usage. The pandemic made many kids and teens comfortable with digital learning and drove educational providers to shift more content online. It also helped grow a new class of 鈥渆dutainers,鈥� or creators who post entertaining educational content, largely to social media.

Social Media Usage Is Flourishing in Latin America, Despite the Chaos. Whether it鈥檚 to stay in touch with family and friends or keep up with the latest internet trends, social media usage is thriving in Latin America. The region鈥檚 massive, highly engaged audience will keep it an attractive destination for ad dollars. Nearly 400 million people in Latin America will use social networks in 2023.

Nearly 1 in 3 consumers (31.8%) prefer not to intertwine their social media usage with shopping activities, highlighting a desire to keep these aspects of their online experience separate. The predominant reason for consumers not shopping on social media is a lack of trust in sharing personal data, with a significant 37.3% identifying it as a concern and 24% considering it the most important reason.

Its errors show the dilemma of curbing misinformation while protecting users鈥� rights, especially as pressure mounts under new US leadership.

Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google鈥檚 territory as Gen Zers use social networks to look up tutorials, trends, and more.

xAI鈥檚 plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

The average age of new mothers was 27.4 in 2022, meaning they are digitally native, per the CDC. They are more familiar with the internet and digital devices than previous generations. They鈥檝e embraced these tools to help navigate motherhood.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

The social app鈥檚 porous data security could undermine trust. Its decentralized vision won鈥檛 matter if users feel their content is AI fodder without consent.

Our take: Although US physicians were the target in the Sermo/LiveWorld survey, we expect we鈥檇 see similar results from a global canvas of doctors鈥� social media usage. For younger patients, seeking medical information online comes naturally. This article originally appeared in Insider Intelligence's Digital Health Briefing鈥攁 daily recap of top stories reshaping the healthcare industry.

Since 1996, the frequency of face-to-face socializing among 10th graders has dropped from 2.5 times per week to just 1.5 times as of 2020, a decline paralleling the rise in smartphone ownership and social media usage. Overuse of phones and social media is harming the mental well-being of the youth, as 73% of Gen Z reports heightened sadness and loneliness, according to Dcdx.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.