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Apple TV, of course, has been licensing sports content against which they sell advertising. The same is true of other platforms that we don't yet break out individually, but they're part of that long tail. There's also a lot of revenue that flows to players like the TV manufacturers that sell ads and adtech middlemen are really getting in on the CTV action because most of it is sold programmatically.

They also said something super interesting in the call, which was that people are starting to view some of the fitness and sports related purchases that they started buying over the pandemic as a necessity rather than a discretionary purchase, so people are going to keep buying their running shoes even if they're pulling back in other areas. Sara Lebow:.

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

Right now, we're at a point where there aren't any big streaming launches on the horizon, aside from a possible sports streaming venture. The prices have risen substantially, the discounts are over, and content spending is being cut in light of increased financial pressures on these companies to turn a profit, and due to Hollywood strikes that took off last year.

I think the main concern is the primary drink they have is a sports drink, and now they have this new energy drink and they believe that it's being advertised to the same demographic. They want to have a sports drink and then caffeine, and way too much caffeine, we've all probably seen those kids that are bopping around with too much energy. We don't need more of that. Marcus Johnson:.

I mean, as difficult and as damaged as the platform is, it's still got a lot of sway and has a lot of ability to kind of attract attention during news and sports moments. And next year we're going to have the Olympics, we're going to have the US presidential election, we're going to have-. Marcus Johnson:. The euro cup-. Max Willens:. The Euro typical drama. Marcus Johnson:. The Euro cup, of course.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

There's one that's just the sports beverage essentially, and one that's more like Red Bull. I did not know that at the time, and I told them no when I saw it. That said we did buy a Mr. Beast Candy bar at Target. So yeah, influencers are influential apparently. Sara Lebow:. Is Mr. Beast selling on Amazon? I don't think he is. I think he's partnered with Shopify. Andrew Lipsman:.

This is a sports and culture news website that spun off of Deadspin, which is a site that was formerly owned by G/O Media and Gawker before that. The staff at Deadspin basically quit in a mass protest and have founded Defector about three years ago, and it's done extremely well for them. They post every year a yearly update of their finances. They are growing. They are purely subscription backed.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

And then, the Australian Open came in in 1905, and tennis has also been in Olympic sport since 1896. So, this is a very, very, very old sport compared to a lot of the things that we all watch and engage with on TV. So, good on them. Marcus Johnson:. Very nice. I still can't go over that glove thing. No drawings. Nothing. Okay. Bill, you're up. Bill Fisher:. I have nothing tennis-related.

Charter Spectrum will offer Max to its customers: A carriage deal with Waner Bros. Discovery continues the trend of streamers winning out in pay TV negotiations.

Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.

In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.

He came up with the idea of organizing a series of sports competitions to be held at the same time as the Olympic Games in London. Carina Perkins:. Wow. Sarah Marzano:. Done. Marcus:. Oh, wow. Carina Perkins:. That's cool. Marcus:. Bang, in 30 seconds. Sarah Marzano:. I mean, I had so many more things to say, but I'm just trying to adhere to the timing. Marcus:. I kind of want one more.

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years—with several beginning to scale—Amazon’s No. 1 position will be secure well into the future.

Thanks, James, for inventing the sport. Andrew: He's got to have something. Marcus: I know. Come on. Andrew: We'll look that up after the show. Marcus: Yeah. Anyway, today's real topic, Amazon's recent pick and mix performance. Andrew, we're talking Amazon today and we're going to check in and see how they've been doing recently.

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.