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Incumbents including Chase and Capital One offer teen-focused products and services through their main banking apps. This can make the eventual transition to an adult account more seamless. Teen banking offerings must have a graduation strategy in place to deliver long-term value for banks and customers.

Interestingly, consumers were hesitant to cut down on streaming services/subscriptions, despite the fact that other entertainment options were among the top five categories where spending was reduced. July: Prime saves the day? Though inflation had started to cool in July, consumers were still feeling the pressure.

No issuer offered monthly streaming service credits (the No. 1 feature) or annual dining credits (No. 3). Chase Sapphire Preferred triumphed with five Entertainment features. Yet, it missed two of the three most in-demand features, as did competitors. A monthly streaming service credit captures a growing in-home entertainment expense.

Despite all the flashy beer commercials that are following major US sports broadcasts onto digital video streaming services, nonalcoholic beverage-makers still spend far more on digital advertising than beer and spirits companies.

The road less traveled: At the start of the year, we predicted that most streaming services would implement price hikes in an attempt to increase shrinking revenues, which have become a priority for investors. Last year, Netflix鈥檚 first-ever subscriber loss ignited a panic about streaming saturation and subscription fatigue.

Story one, Comcast and Disney have agreed to move up the date on which they begin negotiating the fate of their jointly owned streaming service called Hulu, notes Jessica [inaudible 00:18:14] of The Journal, now expected to start around October time.

At banks, insurance is back on the table: So-called 鈥渂ancassurance鈥� is becoming a thing again as neobanks bundle up and embed services for their customers鈥� convenience.

Seventy-five percent said they preferred using free AVOD services rather than paying subscription fees for ad-free video. Zoom out: LG鈥檚 report highlights CTV鈥檚 ability to deliver highly targeted ads that allow advertisers to forge connections with audiences across demographics. Prominent CTV ad tech and product launches in the last year have centered on specific consumer targeting.

I feel like they've yet to identify what the next frontier for the music streaming service is. Marcus Johnson:.

Subscription service models provide a clear value proposition and payment transparency. They鈥檙e very popular, with 83% of consumers subscribing to video-on-demand services alone, per July 2023 data from Leichtman Research Group.

That鈥檚 not very many new eyeballs鈥攐r wallets鈥攖o divvy up among the dizzying array of new and legacy streaming services. Canada鈥檚 numbers mirror the US鈥�. The two markets are extremely similar when it comes to sub OTT adoption. Just over 25 million people will watch sub OTT services in Canada next year, which amounts to a penetration rate very nearly equal to the US figure.

Opportunity for Netflix: Economic turmoil could open a door for Netflix鈥擫atin America鈥檚 most popular streaming service鈥攖o gain more customers for its ad-supported offering. Though most of Netflix's subscribers in Latin America prefer ad-free services, its biggest opportunity lies with the region鈥檚 lower and middle classes.

Another customer said, 鈥淗ow dare you force me, on a device that I ALREADY paid for, to watch a streaming ad before choosing an app to watch another service. This needs to stop and I want to know how to do it.鈥�. The problem: Companies imposing unexpected changes on users without warning has mostly led to customer pushback.

The global giants are all into streaming-adjacent opportunities for advertisers. Amazon鈥檚 Freevee鈥攁 鈥減remium鈥� free streaming service鈥攍aunched first in the US and the UK, followed by Germany in August 2022. It offers a wide range of Amazon鈥檚 original content, as well as films and TV shows licensed via Universal Pictures and other sources.

Almost two-thirds of 18- to 24-year-olds in CivicScience鈥檚 survey said they would be likely to subscribe to a streaming service that offers creator content. As streamers search for ways to justify their recent price hikes, which has become more difficult amid the Hollywood strikes, access to exclusive creator content could offer a new value proposition to consumers.

Amazon introduced ads to its Prime Video streaming service this year, creating an audience of 130.4 million ad-supported viewers, per our forecast. While Amazon lacks the store footprint and grocery business of competitor Walmart, it remains the dominant RMN in the US. Walmart: Last year we said Walmart was working its way up the retail media ladder, and this year it certainly has put in the work.

From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.

What's the ceiling for these streaming services before people say, "Enough is enough."? I thought I saw some research recently showing that people have dropped at least one of their streaming services from their bundle. Maybe that's more to do with just the current climate and less to do with what they would ordinarily pay for all these streaming services.

Bill C-11, the Online Streaming Act, passed into law in April 2023, requiring foreign streaming services like Netflix and Spotify to invest in Canadian content and adhere to quotas. Both companies have criticized strict quotas, arguing they already invest in Canadian artists and productions. Meta and Google have balked at the law.

Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households

While TV network groups and standalone streaming services struggle to compete in a business recently complicated by labor disputes with directors and actors, Amazon has used its deep pockets and expertise in content, distribution, advertising, and technology to gain an edge.

Lowe鈥檚 looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe鈥檚 Media Network and plans to launch four new channels this year.

SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.