On today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Audio
| May 2, 2025
The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.
Article
| Feb 10, 2025
Chart
| Jan 16, 2025
Source: ĢAV
Article
| Jan 23, 2025
As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.
Report
| Oct 14, 2024
Chart
| Jan 16, 2025
Source: ĢAV
Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.
Article
| Jan 6, 2025
ShopMy gains traction in making creator marketing measurable: The platform, which is used by more than 550 brands, raised $77.5 million at a $410 million valuation.
Article
| Jan 24, 2025
Retail workers don’t have the same leverage they did a few years ago: But recent moves by Costco and Starbucks suggest that unions can exert some pull.
Article
| Jan 31, 2025
Senators reintroduce Drug-price Transparency for Consumers Act: If passed, the Act could empower patients to make informed decisions about their healthcare amid a torrent of direct-to-consumer drug ads.
Article
| Jan 30, 2025
Chart
| Jan 23, 2025
Source: Winterberry Group
Chart
| Jan 23, 2025
Source: SurveyMonkey; Salsify
On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
Audio
| Apr 18, 2025
Chart
| Jan 22, 2025
Source: Television Bureau of Advertising (TVB); Dynata
Chart
| Jan 22, 2025
Source: Television Bureau of Advertising (TVB); Dynata
Chart
| Jan 22, 2025
Source: Television Bureau of Advertising (TVB); Dynata
Tariffs could make US-made vehicles more expensive than imports: US automakers’ supply chains depend on cross-border trade, and there’s no simple way to untangle those relationships.
Article
| Feb 3, 2025
With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.
Article
| Jan 30, 2025
Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren’t always genuine when incorporating cultural diversity into their campaigns.
Report
| Jul 9, 2024
The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners—and losers.
Report
| Jan 8, 2025
CNN isn’t done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.
Article
| Jan 24, 2025
Estée Lauder scrutinizes portfolio as losses pile up: The beauty company may sell some brands as it expands its presence on Amazon to reignite growth.
Article
| Jan 29, 2025
Chart
| Aug 8, 2024
Source: YouGov
Chart
| Jan 21, 2025
Source: The Media Audit
Chart
| Jan 21, 2025
Source: Neo Marketing