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This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Why it鈥檚 worth watching: While online payments have always been Stripe鈥檚 bread and butter, the firm has been expanding in-store to capture a broader merchant base and mitigate normalizing ecommerce growth: Worldwide ecommerce growth is expected to grow 8.9% year over year (YoY) in 2023, down from 26.7% in 2020, per our Worldwide Retail Ecommerce Sales forecast.

Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth. Amazon鈥檚 recent slowdown in ecommerce growth can be attributed largely to soft demand in one of its most critical categories鈥攃omputer and consumer electronics. Computer and consumer electronics is vital to the health of Amazon鈥檚 ecommerce business.

And we have been on a podcast before as co-guests, and finally another senior analyst, but covering retail and e-commerce for the UK and Western Europe, just to mix things up, it's Carina Perkins. Hey, Carina. Carina Perkins (01:54):. Hi, Bill. How you doing? Bill Fisher (01:55):. I'm good, and we've definitely been on a podcast together, many podcasts. Carina Perkins (01:55):. Many of podcasts.

The Royal Horticultural Society (RHS) in the UK partnered with Microsoft and AI startup Avande to create an 鈥渋ntelligent garden.鈥�. Starting next year, the RHS will use AI to tell gardeners if plants need water, fertilizer, and more based on sensors that determine soil alkalinity, moisture, and nutrient levels.

ByteDance is dead set on building up TikTok Shop in the US: Its aggressive moves to build a robust shopping service could lead to a $500 million loss this year.

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise鈥攁nd potential fall鈥攐f the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Gen Z will let bots do their shopping. AI shopping agents will gain traction among younger demographics through initial deployment in ecommerce platforms, digital assistants, and browser extensions. AI agents will exacerbate genAI鈥檚 risks.

Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It鈥檚 no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.

You can hang out tomorrow with host Sarah Libo on the Reimagining Retail Show as she speaks with analysts Carina Perkins and Blake Droesch, all about the differences between UK and US grocery.

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website鈥檚 product display pages. The department store is hardly the first retailer to recognize the value of UGC鈥攐ver a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data. Almost 80% are more likely to engage with ads that match the content they are viewing, per the survey.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

Canada leads all countries in this metric at 80.3%, but it鈥檚 not far ahead of Germany (78.3%), the US (74.2%), France (72.2%), and the UK (71.5%). The exceptions are countries with a strong local competitor, like Mercado Libre in Mexico and Brazil. Domestic retailers in smaller markets, like Canada, have been slow to develop ecommerce channels, resulting in Amazon's dominance.

While US regulators work to find their crypto footing, regulators in the EU, Singapore, and the UK are opening doors to crypto innovation by providing the clarity payment participants need to invest and innovate. The lack of clarity in the US impedes crypto payment adoption there鈥攁nd risks it being left behind. Incumbents could dominate crypto payments鈥� future.

The big takeaway: As TikTok prepares a large-scale ecommerce push in North America, it is competing with Temu, Shein, as well as Amazon. That鈥檚 forcing it to look for ways to stand out in an environment where Temu also offers a full-custody model and Shein is waiving commissions on a selective basis. However, in the push to grow its merchant base, it may be entering a race to the bottom.

The ecommerce gross merchandise value on Douyin (China鈥檚 TikTok) quadrupled to $100 billion from 2019 to 2021. TikTok took this 鈥渕ade in China鈥� model to Southeast Asia and the UK and is now aiming for the US. US social commerce will grow twice as fast as China鈥檚 through 2026. Almost all new US digital buyers will be Gen Zers, whose shopping habits are still evolving.

Google鈥檚 attempts to launch its post-cookie solution, Privacy Sandbox, have been perennially delayed (most recently by UK regulators), allowing competitors to slide into the void. Several post-cookie solutions are now on the market and actively in use; The Trade Desk鈥檚 Unified ID 2.0 has been adopted by Disney+ and Hulu.

The UK-based bank wants to expand its presence in the US credit card market to help boost its share price. All of its US cards are co-brands, and GM will become one of its largest US programs. The GM portfolio will also help Barclays make up for recent co-brand losses. Wells Fargo took over the Choice Hotels co-brand from Barclays last year.

Difficulties integrating media networks and tech stacks create issues for the majority of commerce media decision-makers across the US and the UK, according to an August 2023 study from Forrester and Pubmatic. But as DSPs and SSPs stake their claim on a share of retail media spend, partnerships with RMNs could result in more streamlined ad buying.

Next year, ecommerce will make up 75% of total US resale volume and reach $90 billion, according to our forecast. US resale is also growing faster than overall retail sales, and retailers want in on the market. Whether you鈥檙e launching a resale program or examining the opportunity, here are five charts to help.

With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers. Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement.

Companies in the US are the most affected, accounting for 42% of leaks in 2022, followed by Germany and the UK with 5% each. The FBI fights back: The Federal Bureau of Investigation said it 鈥渉acked the hackers,鈥� shutting down Hive2, a major ransomware group responsible for attacking 1,500 companies in over 80 countries since mid-2021, per NPR.