蘑菇AV

Netflix will near $1 billion in US ad revenues this year. Netflix鈥檚 ad revenues are growing quickly from a small base. In 2024, just its second full year offering ads, Netflix will make nearly $1 billion from them in the US. In May, Netflix will host its first in-person upfront.

Digital video will surpass linear TV in share of ad spend for the first time this year. False, but only because that technically happened last year, according to the Interactive Advertising Bureau, Guideline, and Advertising Perceptions. April 28, 2025. How much of US adults鈥� smartphone time is spent playing mobile games? A) 2% B) 5% C) 11% D) 44%.

The integration will affect multiple regions, including the US, UK, Germany, and Austria, where Freevee content will migrate to Prime Video's "Watch for Free" section. According to Amazon's official statement, this restructuring aims to enhance user experience by offering a unified streaming destination.

US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year鈥檚 3.6% increase reflects a normalization after 2021鈥檚 rapid growth, as well as targeting challenges resulting from Apple鈥檚 AppTrackingTransparency framework.

Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.

US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.

Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.

New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.

Consumers鈥� appetite for quality, on-demand content has contributed to connected TV鈥檚 (CTV鈥檚) stronghold as the fastest-growing major ad format in the US. 鈥淭here鈥檚 a lot more for [advertisers] to weed through in terms of the opportunities and options of where to place our clients鈥� ad dollars,鈥� Jennifer Kohl, executive director and head of US media at VMLY&R, said of CTV during our virtual 鈥淎ttention!鈥� summit last week.