蘑菇AV

Spotify's US listener growth is projected at 1.9% annually through 2028, with digital audio鈥檚 share of total media ad spend dropping from 4.5% in 2024 to 3.5% by 2028. Terrestrial radio, though declining, still outperforms digital audio in ad revenue per user, creating growth headwinds for Spotify.

The news: On Friday, Meta said it would begin a 鈥渓imited, early test鈥� of ads on its X-rival, Threads, with a few advertisers in the US and Japan. Meta hasn鈥檛 disclosed which advertisers are involved, but Skittles, Marvel, Nike, and Louis Vuitton were among the brands that had active ads on Threads as of January 27.

69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.

More than half of US consumers notice affiliate content online. Significant numbers of consumers have become good at avoiding (or ignoring) ads. But our proprietary survey of 1,378 US consumers found that a majority of them are aware of affiliate marketing. Affiliate marketing is viewed as one of the least intrusive forms of advertising.

Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.