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Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

Only 15.6% of US consumers are comfortable using face recognition to make a purchase, per our July 2024 US Cash-Back Credit Card Emerging Features survey. And only 12.5% would be comfortable using palm recognition. Consumers were most comfortable with fingerprint recognition, at 24.4%.

Looking ahead: We expect US retail returns to cross the $1 trillion mark this year, although growth will slow considerably as retailers implement more restrictive policies and ramp up fraud prevention efforts. Beyond making it harder for shoppers to return items, retailers must also consider ways to improve the ecommerce experience and reduce practices like bracketing.

68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.

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If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Whatnot raises $265M amid TikTok ban fears: ByteDance pushes Lemon8, but the US-based livestream shipping platform gains investor confidence and market traction.

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US Black adults spend the greatest share of their total TV time watching cable (22.4%), followed by broadcast (21.8%), according to a 2025 Nielsen report.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions鈥攔eshaping how people live, work, and shop.

38% of US enterprise marketers say the majority of their influencer marketing budget goes to paid amplification, up from 34% in 2023, per an October 2024 Linqia report.

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The company will provide same-day delivery for Ulta Beauty鈥檚 more than 1,400 US stores as it diversifies from grocery delivery. Instacart also inked a multi-year deal with Samsung that would let consumers order groceries from the app using their smart fridges. On the advertising front, Instacart鈥檚 Carrot Ads is growing its B2B reach by partnering with food service ecommerce platform Cut+Dry.

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But I mean that's what I would say our forecasts point towards this happening. So if we look at retail media for example, we already specifically track retail media search ad spending is a separate line item in our digital ad spending forecast in the US only at the moment.

Trump is reportedly scaling back tariff plans: While he may not implement a 20% tariff on everything imported into the US, the still-vague plans are already having ripple effects.

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