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Go further: Read our report, Impact of Tariffs on US Businesses.

The deal also includes a real-life interactive experience that will travel around the US to engage consumers during the upcoming pro football season. The opportunity: Lowe鈥檚 is reaching out to new customers to combat a tepid housing sector and fresh threats from tariffs.

Those tariffs could devastate US auto production, six top automotive trade groups warned in a letter to US Treasury Secretary Scott Bessent, Commerce Secretary Howard Lutnick, and US Trade Representative Ambassador Jamieson Greer.

Amazon's retail media momentum is slowing, from 24% growth in Q1 2024 to 18% in Q4 2024. Myth 3: Marketers can no longer control brand safety. Reality check: Brand safety challenges are real but manageable with the right approach. Social media and digital video present the biggest brand safety challenges.

ChatGPT's shopping tool threatens retail media revenues: Its product search could siphon ad dollars from retailers struggling with tariffs, higher prices, and weak demand.

Go further: Read our reports 鈥淚mpact of Tariffs on US Businesses鈥� and The First 100 Days of Trump鈥�.

Google aims to reset its ecosystem with AI-infused Pixel updates and expansion beyond phones鈥攃ountering fragmentation and pressure from rivals.

The news: Kimberly-Clark expects tariffs to cost it an additional $300 million this year, despite the fact that the majority of its US products are sourced and manufactured domestically. By the numbers: While just 20% of its US business is exposed to tariffs, Kimberly-Clark鈥檚 global presence means it faces duties from multiple sides.

Tariffs will hurt US economic growth this year: The IMF expects growth of just 1.8%, as the trade war and rampant uncertainty chill consumer and business spending.

The insight: While tariffs, uncertainty, and anti-US sentiment are taking their toll on travel demand, there are still some pockets of opportunity. Interest in cruises and international destinations remains strong, while consumers continue to be willing to splurge on premium travel and trips to see stars like Beyonc茅 in concert.

In 2025, gamers aren鈥檛 just playing鈥攖hey鈥檙e planning, purchasing, and driving household decisions in digital and physical retail. Recent Activision Blizzard Media research reveals that 89% of US back-to-school shoppers are gaming and 50% shopped for back-to-school in 2024. This signals that gaming audiences are showing up strong in seasonal retail moments. These players are parents鈥攁nd spenders.

Go further: Read our FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands.

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Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung鈥檚 advanced measurement tools.

As retail media networks (RMNs) clamor for advertiser budgets, the channel鈥檚 measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

Go further: Read our report Impact of Tariffs on US Businesses.

Our take: Hispanic consumers command significant market clout, making up one-fifth of the US population with $2.8 trillion in purchasing power. They account for an outsize share of growth in categories like CPG, beauty, and food and beverage鈥攚hich leaves companies in those categories most vulnerable to a sharp pullback in Hispanic spending.

In January, the most interesting retailers capitalized on New Year鈥檚 trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

On today鈥檚 podcast episode, we discuss what traveler media can do that retail media can鈥檛, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.

But as many have scaled鈥攅xpanding into physical retail and third-party channels鈥攃onsumer expectations have shifted. Their ecommerce customers are less concerned about the story behind the brand and more about basic operational execution. On the flip side, poor fulfillment can drive attrition.