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I expect they'll continue to try to push into video advertising. They've done that several times before, but I just expect that effort will get renewed as more money comes into streaming video advertising, right, a lot of people already listening to them through their Smart TV. Like, Spotify app is pretty popular, like on Roku, for instance, even though it's not a video service, really.

For me, the takeaway for marketers from your report was as of last year, so it's already happened, advertisers were spending more on digital video ads, digital video, than linear TV ads, which is a pretty significant milestone. Paul Verna:. Yeah, that says a lot. Marcus Johnson:. That's what we've got time for for the lead. Time for the halftime report.

One of them had to do with misplaced video ads that ended up with some refunds to advertisers.

On-site display/banner ads were the most common format (85.7% of respondents), ahead of on-site search ads (76.9%) and on-site video ads (63.7%). The 2023 CPG Retail Media Network Benchmark Leaders. What are the leading RMNs for CPG brands, and which have room for improvement? Here is how the 14 leading RMNs ranked overall and according to key attributes.

Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a retail media network’s (RMN’s) own properties—will lead the next evolution due to its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness.

Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.

He says, "As CTV viewership grows, interactive ads are likely to become a staple of video advertising." The question is, what will be the most popular kinds of interactive ads? Max is going to argue the most popular interactive ads will be add to cart. That was his choice. 60 seconds on the clock, make the case. Max Willens:.