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They’re very popular, with 83% of consumers subscribing to video-on-demand services alone, per July 2023 data from Leichtman Research Group. Subscriptions give customers control and result in few surprises: They choose to pay an agreed-upon monthly amount for the value the services represent and know what they will pay over its duration.

Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Comcast looks to free streaming biz from linear’s decline: The company is separating cable and digital assets in a move that others will mimic.

This is helped by video-on-demand (VOD) apps that provide a seamless viewing experience for viewers across devices. Compared with traditional TV, this is a significant advantage for user experience and targeting. SVOD is still more popular than AVOD.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Ä¢¹½AV This Report. The 13th edition of the Global Media Intelligence Report is a continued partnership with Publicis Media-Starcom and collaboration with GWI, a primary research provider to Publicis Media-Starcom and a valued partner of Insider Intelligence | eMarketer.

Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.

NBA partnership fuels WBD’s global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

Indeed, Paramount Global has just recently announced plans to merge its UK broadcast channel’s video-on-demand platform, My5, with its FAST service, Pluto TV, in late 2024. Increased ad inventory in the space will mean more ad dollars flowing into video. Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump.