Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively.
Report
| Oct 30, 2023
Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.
Article
| Oct 24, 2024
Theaters need Big Tech more than ever: Chains like AMC are implementing costly upgrades even as players like Apple pair down their box office strategies.
Article
| Sep 27, 2024
Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.
Report
| Jan 26, 2024
30-second TV ad spot costs are falling: Football remains the costliest ad inventory, but viewer pivots to digital are bringing down costs.
Article
| Nov 4, 2024
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board.
Report
| Oct 30, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership. Smartphone ownership is nearly universal.
Report
| Oct 30, 2023
Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.
Article
| Oct 28, 2024
Consumer banking will evolve from a product-centric model to a customer-centric one over the next few years. This will require significant changes to banks’ apps, pricing structures, and customer service.
Report
| Jun 28, 2024
The new feature generates offline playlists without manual downloads, boosting the app’s stickiness and expanding streaming options.
Article
| Oct 3, 2024
The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024
Article
| Sep 23, 2024
Retail media ad spending in the US will reach almost $55 billion in 2024, as advertisers’ focus on off-site spending intensifies.
Report
| Jun 11, 2024
Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.
Article
| Oct 30, 2024
CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.
Article
| Oct 1, 2024
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.
Report
| Oct 30, 2023
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Apr 22, 2023
Source: Digital TV Research Limited
Chart
| Mar 11, 2024
Source: Ampere Analysis
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: ĢAV
Chart
| Sep 30, 2023
Source: ĢAV
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 20, 2023
Source: Ampere Analysis
Chart
| Sep 1, 2023
Source: ĢAV