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Limited-time sale pricing was the top factor contributing to US 蝉丑辞辫辫别谤蝉鈥� most recent online impulse purchases, according to September 2024 data from Gale Group.

In addition, 45% of US consumer packaged goods (CPG) brand marketers think shoppable video content is the next frontier for retail media, according to October 2024 data from Path to Purchase Institute and TransUnion. RMNs are also expanding their shoppable inventory.

鈥淪ocial, mobile, and video all play important roles in the Gen Z shopping experience, and their influence extends to offline channels like stores, where young shoppers seek out novel experiences that they can't get online, along with a sense of real-world community that can offer a respite from their always-online lives,鈥� said our analyst Sky Canaves.

In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.

Competition is steep given that many shoppers are trading down to lower-priced products or stores. The big takeaway: While it seems increasingly unlikely that the bottom will fall out of the economy, slower growth will likely be the new normal for some time.

Retailers and brands are racing to deploy AI across the shopping journey, but trust, quality, and execution will define who wins.

Though Amazon still commands nearly 40% of all retail media ad spending, retailers like Instacart and Target, are investing heavily in RMNs鈥攕ignaling that brands now have more options for reaching high-intent shoppers. Retail media is no longer just an add-on for ecommerce giants, but a critical revenue driver that is reshaping the digital advertising landscape. Sources. Alphabet, Inc. Amazon. Disney.