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CNBC+ is the latest attempt to bring news networks into streaming: The streaming service will launch in early 2025 as Comcast prepares to separate linear, digital assets.

This is helped by video-on-demand (VOD) apps that provide a seamless viewing experience for viewers across devices. Compared with traditional TV, this is a significant advantage for user experience and targeting. SVOD is still more popular than AVOD.

Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Ä¢¹½AV This Report. The 13th edition of the Global Media Intelligence Report is a continued partnership with Publicis Media-Starcom and collaboration with GWI, a primary research provider to Publicis Media-Starcom and a valued partner of Insider Intelligence | eMarketer.

Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.

Comcast looks to free streaming biz from linear’s decline: The company is separating cable and digital assets in a move that others will mimic.

NBA partnership fuels WBD’s global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

Indeed, Paramount Global has just recently announced plans to merge its UK broadcast channel’s video-on-demand platform, My5, with its FAST service, Pluto TV, in late 2024. Increased ad inventory in the space will mean more ad dollars flowing into video. Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

After a slew of technical failures during November's Mike Tyson vs. Jake Paul boxing match live stream, advertisers are more aware than ever of what can go wrong during a popular event. And with Netflix's "NFL Christmas Gameday" just around the corner, which will feature Beyoncé performing during the Ravens vs. Texans halftime show, brands can strategize to make the most of a potential broadcast outage.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet. This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents.

Whether social media can replace linear TV is debatable. But there’s no question that it’s a strong contender for linear TV’s audience and ad dollars.