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Its biggest competitor, Walmart, makes up just 6.4% of US ecommerce sales. Amazon鈥檚 play: Amazon isn鈥檛 satisfied with owning only ecommerce. 鈥淭hey鈥檙e moving into physical retail, which is still 85% of retail [sales] today. Amazon Fresh is the big ambition there because this is where large national consumer brands are going to be purchased,鈥� Lipsman said.

Walmart is working with Roku, TikTok, and Snap. And Amazon is working with, well, Amazon to match retail media鈥檚 high-quality data with CTV鈥檚 top-of-funnel potential. It makes sense: CTV is the fastest-growing major ad format in the US this year. But it鈥檚 not the biggest retail media player. CTV will account for just 13.0% of all retail media鈥檚 display ad spend come 2027.

Kroger, Walmart, and Lowe's are among the retailers that have increased hourly wages to attract workers amid fierce competition. Others are boosting benefits. For example, Harris Teeter last week began offering paid parental leave to full-time associates.

But Walmart and Instacart will see the strongest growth rates among retail media, noted Lipsman, growing 42% and 41%, respectively, in 2023. The search is on: Apple鈥檚 AppTrackingTransparency changed the digital advertising game when it took effect last year.

Retail sales hit new highs during the Cyber Five even though 60% of shoppers started browsing and buying for the season by early November, per NRF, thanks to Amazon, Walmart, and other retailers launching high-profile sales in mid-October.

By the end of 2023, RMNs share of total programmatic digital display ad spend will have doubled since 2018 as retailers like Amazon, Walmart, and Instacart grow their share of the digital ad market. But retail media鈥檚 success is not enough to compensate for the dip in spending with other walled gardens 鈥� yet.

Our analysts were divided on Aldi鈥檚 ability to put a dent in Walmart鈥檚 grocery business, with analyst Suzy Davidkhanian saying Aldi doesn鈥檛 have the footprint or variety to compete with Walmart. 鈥淚t's like a one-trip-wonder kind of activity versus Aldi, which only has groceries,鈥� she said. 3. Wayfair.

By branding streams as events and working with communities that already exist, Walmart was able to transform something that could have been a simple ad into an experience and push shoppers closer to the point of sale. 2. Boost the exclusivity factor for luxury.

Walmart (but is it even a contest?). Amazon Prime is far and away the most popular retail membership service, with nearly two-thirds (64%) of US adults paying for it, according to Bizrate Insights. Though it currently trails in fourth, Walmart is aiming for the top.

This year, Walmart Marketplace growth is expected to reach 12.6%. Then next year, growth is going to accelerate to 13%, with marketplace e-commerce sales reaching nearly $10 billion for Walmart. Walmart has been making improvements on their website, trying to enhance users' digital shopping experience.

Article: Amazon鈥檚 struggles give Walmart an opening.

What is perhaps surprising is the extent to which Amazon dominates鈥攁t 27%, versus 6% for Target and 5% for Walmart. Walmart is the top destination for groceries, Target for apparel and shoes. Amazon鈥檚 recent inroads into grocery have not yet disrupted Walmart鈥檚 position as the nation鈥檚 No. 1 grocer.

Whether that will be enough to gain ground against Walmart will depend on how quickly Amazon can scale its new Fresh format and how effectively it can win over value-focused consumers.

The Artemis Refund Group was recently charged with conspiracy to commit wire fraud stemming from a return fraud scheme that cost retailers such as Amazon and Walmart millions of dollars, per Business Insider. The group recruited shoppers to purchase items, have the purchase refunded, and then keep or sell the refunded item.

While Amazon has a definite advantage over competitors given the strength of its marketplace and Prime offering, it鈥檚 facing competition from the likes of Roku, Disney, and Walmart鈥攖he latter having quietly paused its live commerce experiments in favor of testing interactive shoppable ads on Peacock.

Our forecasts expect Amazon will account for 37.6% of US retail ecommerce sales this year, and Walmart will make up another 6.8%. The companies that will realize the greatest gains are those that implement experiences aligned with their customer bases鈥� behaviors and interests.

For example, Amazon and Walmart may look like grocery competitors, but Walmart鈥檚 grocery business tends to skew toward fresh foods while Amazon skews toward pantry goods. That means that even though the two companies compete on a macro level, they may not be competing for the same consumer at the same time.

Kroger faces strong headwinds as value-oriented retailers ranging from Walmart to Aldi to Costco chip away at Kroger鈥檚 share of food spend. The net result is that Walmart鈥檚 share of grocery dollars rose 1.1 percentage points over the past year to 25.2%, while second-place Kroger saw its share fall 0.5 percentage points to 10.7%.

The Walmart Inc.-owned company will earn $5.80 billion in US grocery ecommerce sales this year, according to our forecast. Sam鈥檚 Club just updated its Member Access Platform (MAP) retail media network. Advertisers can view what revenues are generated by which ads. Sam鈥檚 Club members can add items to their carts directly from retail media ads.

Others, including Walmart and Target, have shifted their inventory mix toward food and household essentials rather than discretionary purchases. Truck visits from warehouses for the top five retailers by volume have declined as fewer goods are moving from distribution centers to stores due to softer demand, per Motive.

Retail media channels like Walmart and Instacart will see growth of over 40% this year. And TikTok should have another banner year for growth at 36.0%鈥攊f it can stay on regulators鈥� good side. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

For example, Walmart expects US comparable sales to grow between 2% and 2.5% for the full year, excluding fuel sales. The big takeaway: While most media reports focus on MoM retail sales numbers, we find that perspective is often noisy. Zooming out to look YoY, or YoY across multiple months, you can see that consumers continue to spend.

Retailers across a broad array of categories鈥攊ncluding Target, Walmart, Dollar General, and Steve Madden鈥� all recently offered cautious guidance, underscoring the uphill battle for Lowe鈥檚.

Walmart and TalkShopLive aim to position livestream shopping as a form of entertainment by recruiting celebrities such as E! News hosts to attract viewers. Meanwhile, YouTube last year partnered with Shopify to launch an integrated livestream shopping platform. The big takeaway: It is easy for US retailers to be enticed by the huge livestream sales numbers in China.

Walmart in September rolled out three new returns options: an extension of its returns policy so that eligible purchases made on or after October 1 can be returned through January 31, 2023; curbside returns that enable shoppers to drop off items from their vehicles; and returns pickup from home for Walmart+ members in select locations without the need to provide a box or a label.