蘑菇AV

This is driven by the influence of social media platforms where audiences expect video content, like TikTok, Instagram, and YouTube. B2B marketers worldwide are looking to meet this demand. Social media and video content play a strategic role.

Although not a direct comparison, Creatopy estimated YouTube Shorts CPMs at $13.50 in August 2022, which was lower than our Q4 estimate of $14.22 for YouTube overall. It鈥檚 also worth noting our CPM figures for YouTube do not include YouTube TV, the internet-delivered live TV service. An explosive report could affect YouTube鈥檚 CPMs.

Search: YouTube vs. TikTok. More Gen Zers who search on social media do so on YouTube than on TikTok. TikTok may get all the attention, but across both teen and adult Gen Zers, YouTube was more likely to be used in the past month. YouTube hasn鈥檛 achieved go-to status, however. Just over a third of respondents selected it, and nearly a quarter chose TikTok.

YouTube and smaller, non-Netflix platforms have demonstrated their success with advertisers. One wildcard factor that could boost ad spend during the rest of 2024 is AI in search. Microsoft had a very strong Q2, Google touted AI enhancements in search as a major revenue driver, and Amazon is adding ads to Rufus.

Asia-Pacific will remain a major catalyst for YouTube global user growth through our forecast period. Asia-Pacific (4.8%) will be the second-fastest-growing region for YouTube viewers in 2023 through at least 2027鈥攂ehind only the Middle East and Africa (5.8%). Within the region, growth in India (5.9%) and Indonesia (4.3%) will be ahead of the rest.

YouTube, which it acquired in 2006, will represent 10.6% of Google鈥檚 US ad revenues this year, netting more than any of its competitors in streaming video. But smaller purchases also add up. In 2021, the FTC found that Alphabet, Amazon, Apple, Meta, and Microsoft collectively made 616 nonreportable acquisitions over $1 million between 2010 and 2019.

It鈥檚 safe to say Shorts is helping increase Youtube viewership, Mitchell-Wolf said. The platform reports that YouTube Shorts are watched by over 1.5 billion signed-in users each month, clocking more than 30 billion daily views. 鈥淚 personally have noticed that Shorts are creeping into my YouTube feed]鈥� she said.

YouTube Primetime Channels come to the UK. This service allows users to subscribe to and watch premium content from third-party streaming services within the YouTube platform. The UK is the third market to get this service, following the US and Germany. It enters an already crowded space in the UK but offers yet another OTT outlet for viewers in the country.

Millennials outpace Gen Z on eight of the 12 digital platforms 蘑菇AV tracks.

Advertising is also a growing part of business for not only streaming services like Netflix and Amazon, but YouTube as well. 鈥淎t first it was a very desktop-oriented platform, and then a mobile platform,鈥� he said. 鈥淚t falls in between what we think of as user-generated content and a traditional streaming service, and it's a force to be reckoned with.鈥�.

YouTube is seeking record label licenses to expand its generative AI music tools鈥攚hile also letting users request the removal of AI-generated content resembling their faces and voices due to growing deepfake concerns. Retail media is another opportunity for YouTube.

鈥淎s a result, it matured in social commerce much faster than other platforms such as Instagram and 驰辞耻罢耻产别.鈥�. Despite the influence of social media, Gen Zers still rely on physical stores. 鈥淧hysical stores are just as big of an influence on brand and product awareness for Gen Z as they are for other generations,鈥� Droesch said.