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We asked ChatGPT to give us 鈥渦nique Instagram post ideas for a millennial-oriented shoe brand鈥� and the chatbot offered unique campaign and partnership ideas, even drilling into specifics of what one of these campaigns鈥攁 鈥渟丑辞别 of the week鈥� feature鈥攎ight look like. 2. Create more content. For better or worse鈥攂ut probably for worse鈥攙olume matters when navigating platform algorithms.

At Stitch Fix, we intentionally create moments to deepen engagement and generate feedback on items, which fuels our ability to produce highly personalized recommendations, as well as update designs, buy new styles, or expand clothing lines.

Nike is the most valuable apparel brand in the world for a reason. 2. Shein vs. Temu. The play-by-play: Shein made big waves on social media with its low prices and wide variety of styles. But consumers got wise to the fast-fashion brand鈥檚 wasteful nature and harmful labor practices, dimming the TikTok darling鈥檚 shine.

Snapchat has a variety of virtual try-on features for shoes, eyewear, makeup, and accessories. Brands have flocked to add products with these features.

Pricey senses are tingling: Middle-tier shoppers have traded down on clothing, and TJX is reaping the rewards. 鈥淭JX really epitomizes what鈥檚 going on,鈥� said Stambor. 鈥淭he clothing-oriented stores T.J.Maxx and Marshalls did well. Their sales were up 7%, but HomeGoods鈥� home fashion business saw sales decline 7%.鈥�. Bonus trend?

Apparel fared well. Electronics did not. Clothing sales increased by 4.4%, while electronics and jewelry sales decreased by 5.3% and 5.4%, respectively, according to Mastercard SpendingPulse. Spend is shifting to essential goods and services, noted Lipsman. 鈥淚t was not to the benefit of those traditional holiday categories.鈥�.

Video games (up 115%) and apparel/accessories (up 94%) also saw strong demand. In another unsurprising turn, online discounts hit record highs as consumers sought the best deals. The highest discount rate was on toys (34% versus 19% in 2021), followed by electronics (25% versus 8%), computers (20% versus 10%), and apparel (19% versus 13%).

So far, Amazon has held off competition from Temu and Shein, but the upstarts could stunt future growth in categories like apparel, footwear, and accessories. Read the full report, US Amazon Ecommerce Forecast 2024.

So we're talking about a long time ago, did this program called Fashion Star where they had fashion designers that were kind of new but not really well known. So it's kind of the same idea pre-Shark Tank-ish. And the Macy's buyers that were on stage were supposed to decide if they liked the designs or not and then buy it.

The feature is currently available for searches involving women鈥檚 fashion and wedding ideas; Pinterest plans to roll it out more widely to men鈥檚 fashion and other categories and geographies later this year.

Last November saw Amazon鈥檚 two Style clothing stores shutter, including one in Los Angeles and one in Columbus, Ohio. The stores had integrations with the Amazon app, where customers could send an item to the fitting room without having to sift through clothing racks. 鈥淭he idea that consumers want to have a more tech-enabled experience is new鈥攂ut execution matters,鈥� our analyst Suzy Davidkhanian said.

The fast-fashion retailer is expanding its third-party marketplace to see more brands in stores and online in order to help it double its revenues by 2023, CEO Helena Helmersson told Reuters.

The shifting retail landscape: Adobe鈥檚 report found that shoppers chose cheaper products across a number of categories, including personal care, electronics, apparel, furniture, and grocery.

But it may not be enough to save David鈥檚 Bridal, as the retailer struggles with intensifying competition from mainstream clothing and online retailers and diminishing demand for formal wedding attire.

Clothing/apparel (64%) and gift cards (62%) will be the top product categories for holiday 2024, up 4% and 3% , respectively, per LG. Toys, books, video games and media was the third biggest gift category (54%), down 2% YoY. They鈥檙e making a list. More than seven in 10 CTV shoppers (73%) keep a wishlist of possible holiday gifts.

While the retailer previously made some efforts to compete on price鈥攊ncluding lowering seller fees on cheap apparel鈥攊t mostly chose to emphasize its delivery speeds and reliability as a counterpoint to the lengthy shipping times and hit-or-miss experiences that its competitors offer.

Only 1,837 pairs of the shoe were produced, a play on the year that Tiffany & Co. was founded. Since the launch, the shoe has been seen on celebrities like Mark Wahlberg, BTS band members J-Hope and RM, musical artist Ciara, and LeBron James.

It鈥檚 also partnering with Diane von Furstenberg on a collection spanning apparel, accessories, beauty, and home categories, with most items will be under $50.

Beginning in September, the retailer will stock the eponymous line from veteran beauty product developer Sarah Creal, formerly the CEO and co-founder of Victoria Beckham Beauty, per The Business of Fashion. The brand is aimed at consumers over the age of 40, and is the first Gen X-specific line to be found at Sephora.

A large percentage of consumers reported making unplanned purchases of clothing (35%), groceries/food (30%), and household items (29%), according to an April 2022 survey from Slickdeals. Retailers should make sure the right impulse-purchase items are stocked around pickup counters. The pickup location should also be a point-of-sale.

Foot traffic to Nike stores is outpacing the overall sports goods apparel segment by a significant margin. Monthly visits to Nike and Nike Factory stores rose by 8.2% YoY, 21.8%, and 6.0% in December, January, and February, respectively, per Placer.ai. By contrast, sports apparel retailers saw visits fall 3.6%, 5.5%, and 7.6% in the same periods.

For example, up-and-coming fashion designer Ashlyn So wears her own design in campaign photos while Maggie Sophie Brown, co-founder of the Pad Project and producer of an Academy Award-winning documentary, contributed to behind-the-scenes photography and film.

鈥淲e can especially see this paradox at work when it comes to 蹿补蝉丑颈辞苍,鈥� said our analyst Sky Canaves. 鈥淓ven with less money to spend, Gen Z consumers are more likely than older generations to say they鈥檙e willing to spend more on sustainably produced apparel, but they鈥檙e also the driving force behind the rise of ultra-cheap, ultra-fast fashion from brands like Shein.鈥�. Another possibility?