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Google has been more collaborative in introducing privacy solutions than Apple has been with changes like AppTrackingTransparency, so changes will be less of a surprise, Mitchell-Wolf said. 2. Marketers have been slow to adopt alternative measurement solutions.

Generative AI and predictive analytics are coming together to augment targeting strategies applied to advertising content to a degree that couldn鈥檛 happen before, especially when it comes to delivering ads on Apple devices.

Our view: Gen Z鈥檚 affinity for Apple-branded products and services put its mobile payment app at the top of their list. And now, with the launch of Apple Pay Later, it may become a fast favorite among teen buy now, pay later (BNPL) users. We forecast that the number of US Gen Z BNPL users will grow 16.1% this year to reach 26.3 million.

That could change if Apple launches an ad-supported tier, which seems plausible given its embrace of live sports. Whatever happens, it seems likely that Apple, Netflix, and other tech titans like Amazon, YouTube, TikTok, Snap, and Meta will come to personify the upfronts just as TV networks have since the 鈥淢ad Men鈥� days.

Google is still the top destination for search ad spend, even as generative AI innovations for Microsoft and Apple get attention. Google will account for about 7 in 10 US traditional search ad spend in 2026, per our forecast. Search engines have already adapted to generative AI innovations. Google released AI Overviews in search results as well as an AI search bot called Gemini to mixed results.

I would imagine that the overwhelming majority of people who are in the market for an Apple product have heard nothing about this commercial. Rahul Chadha (17:31):. It's. Marcus Johnson (17:31):. Probably true. It was an Atlantic article summed up what happened quite beautifully. I think reading watch Apple Trash compact human culture. What was the company thinking?

In this 鈥渁s a service鈥� partnership model, platform providers and sponsor banks enable brands as small as yoga studios or as large as Apple to slot financial services into their customer experiences. But as the space crowds and economic conditions deteriorate, not all tie-ups will pull through. Here鈥檚 our outlook:. This year will be a mixed bag.

They're the highest users of wearable devices that track and monitor health, like your Apple Watch or what have you, Fitbit. So more millennials than any other generation use wearables.

Jason Asen of Inc. was writing that there is a sense that Apple made the wrong choices with Vision Pro, which is essentially a very high-end VR headset. It's not that it's a bad product. It's just that Apple made the very best version of the wrong thing. What Meta just showed off is unquestionably an incomplete version of the actual thing everyone wants.

ByteDance, Microsoft, and Tencent crossed the $10 billion threshold already, and Kuaishou, Apple, JD.com, and Baidu will join the ranks over the next year or two. By contrast, no platform that primarily features connected TV, entertainment, news, arts and culture, ratings services, or digital audio is anywhere close to that level.

And, and so and I also not an Apple phone person. So it doesn't make as much obvious sense to just be like right Argos, the thing that's already on my phone, and easy to set up, but I would pay it. And so I do think that they've got a ton of room to just bump this price that these prices up. And people might get a bit annoyed in the beginning.

Adding BVOD into the mix isn鈥檛 exactly apples to apples鈥攊t鈥檚 multiple channels, after all鈥攂ut the trend line demonstrates its rise in popularity, and advertisers have a vested interest in it. TikTok鈥檚 user base, meanwhile, is larger than that of Disney+. There are more options opening up to advertisers, but with additional options comes additional complexity.

The campaign example I'll mention is this past holiday we worked closely with Apple. Apple launched their series nine watch, it had the double tap feature, it was a new product that was entering the market, and we worked hand in hand with Apple to design a campaign that was full funnel in nature.

The contrasting global smartphone market: North America is caught in the thrall of the Apple and Google smartphone duopoly that is focused on handsets but extends across ecosystems including wearables, fitness, entertainment, and mobile payments.

I think the other thing about that data, too, is even when they're comparing traditional media to digital devices, it's not exactly a apples to apples fair comparison in my mind because you're talking about channels, meaning TV, print, media, and then you're comparing it to a digital device which aggregates a bunch of different types of channels like all the ones we just mentioned, search, social media

Apple continues to remake mobile advertising in privacy鈥檚 image. It鈥檚 cracking down on fingerprinting, which uses device-level data to reverse engineer a user鈥檚 identity. Apple鈥檚 Privacy Manifests and Private Relay will increase transparency around data practices and prevent the collection of IP addresses, respectively. Google prepares to retire Android identifiers.

Verna predicts that the loss of legacy IDs will lead to Apple rolling out a demand-side platform (DSP) next year. 鈥淎 DSP would deliver on Apple鈥檚 ambitions to build out its ad business,鈥� Verna said. 3. AI will continue to make its mark.

Apple turned on an SOS service in November that connected iPhones with satellites for the first time.

And without that, it doesn't matter how sleek or beveled this Apple version of the headset is. Marcus Johnson:. That was a good point on the half a million units. Counterpoint research was saying that Apple watches after they debuted were expected to ship 40,000,000, four zero million. Nowhere near that. 80 times fewer than the Apple Watch. Max Willens:.

Smartwatches were a close second (24%), while health apps developed by companies such as Apple or Samsung were less cited (12%). And 75% of US adults who use health apps said exercise or heart rate monitoring was the primary reason for usage, followed by tracking their sleep, weight, and diet, per Morning Consult.

The case questioning whether Google, which accounts for about 90% of all internet search queries worldwide and in the US established its monopoly by paying folks like Apple billions of dollars, I think 26 billion in 2021 alone, which is one of the numbers that came out of the trial, to make it search engine the default on Apple devices and other products as well.

Apple launching a search engine would have far greater disruptive potential to Google鈥檚 dominance. More users are trying Bing thanks to its GPT-4 integration, but they haven鈥檛 made a permanent switch. As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior. Bing has captured more traffic.