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On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

And the key demo for AI is content creation, so that includes audio, image, video. We're already seeing technologies like Sora. And now even the influencer economy, which is a huge market, that's starting to be challenged by AI influencers on TikTok as well as Instagram's chatbots, right? Marcus Johnson:. Yeah, you mentioned content creation.

Nicole Sperling of the New York Times was explaining that the streaming giant is no longer simply in the sports adjacent business.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

So yeah, I think profitability is definitely going to be the next area of focus, not unlike the streaming media world where you saw all these companies focus first on user growth, and then when the Piper came calling, they had to really focus on the money, which is I think where those companies are heading right about now. Marcus Johnson (10:19):.

You certainly see other subscriptions going up, streaming platforms in particular, and it definitely stands out when one is remaining the same. Suzy Davidkhanian:. I think Costco is one of these places that you either love or you love to hate and that it is a little bit polarizing for people.

Advertisers should take advantage of 鈥渋nnovative formats that break through the clutter,鈥� Goldman said, pointing to newer pause ads as an example, which appear on streaming platforms when the user takes a break from their show or movie. Generative AI integrations on social media, such as chatbots, is another avenue Goldman suggested. Behind the trend:.

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

鈥淕oogle is facing increasing competition on every front, and a good quarter of growth is helpful to bolster its position,鈥� our analyst Evelyn Mitchell-Wolf said on a recent 鈥淏ehind the Numbers鈥� podcast episode. She explains what鈥檚 impacting Google鈥檚 recent growth, the challenges it鈥檚 up against, and how the company is bracing for competition.

US cosmetic and beauty sales are expected to grow over 10% this year鈥攎ore than three times the 2.9% rate of the overall retail market, according to our forecast. It鈥檚 a sign of the 鈥渓ipstick effect,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI鈥檚 usefulness for advertisers will be similar to the calculator鈥檚 effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today鈥檚 podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?

Whether it's linear TV or streaming, Nielsen helps you optimize, reach, and impact. Visit nielsen.com for some more information. Max Willens:. This bill was passed. This is very complicated and it's not a slam dunk case in either direction, but I think that the general answer is that if you don't use it, you're probably pretty much in favor of getting rid of it.

The activities and purchases that student loan payments are least likely to impact are buying gas, buying personal care items, and streaming services and subscriptions. I guess holding onto the little delights of ad-supported streaming through our good friends at Amazon, Amazon Prime, is the one form of entertainment that's least likely to be affected. Marcus Johnson (24:20):.

So, as far as their streaming services and the TV networks that are affiliated with them go, they're exposed to the same problems right now. Namely, that they're suffering from the decline of linear TV, and both of the streaming services that are used to prop up this decline have no path to profitability right now.

Time spent on Facebook and Instagram this year was up 7% and 6%, respectively, according to Meta鈥檚 Q3 earnings. 鈥淚t鈥檚 just incredible growth considering how much time people are already spending on these platforms,鈥� our analyst Jasmine Enberg said on a recent episode of the 鈥淏ehind the Numbers鈥� podcast. 鈥淎nd that, of course, is a really important metric to advertisers.鈥�

On today's podcast episode, we discuss this year's National Retail Federation event鈥攖he main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.

鈥淒espite lingering inflation, relatively sluggish consumer confidence, and shrinking excess savings, people still pulled out their wallets for the holidays,鈥� our analyst Zak Stambor said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Because it鈥檚 never too early to start planning for the biggest retail period, here are four predictions for the 2024 holiday season.

鈥淭he customer journey is constantly evolving and it's not linear.鈥� That was the advice of Ram Iyer, worldwide director of digital strategy and ecommerce at Microsoft, speaking this week on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.