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A consumer who bought a moisturizer may be served related products to complete the beauty regimen. Someone who purchased jeans may be served the same jeans in a different wash. A shopper who purchased a dress is probably less likely to buy the same thing in a different color, but could be served a handbag that complements the dress.

Target鈥檚 multipronged 鈥渟tores-as-hubs'' strategy is working as stores fulfilled 96.7% of the retailer鈥檚 ecommerce orders in fiscal Q4. The retailer aims to build on that success by investing up to $5 billion to revamp its stores, open more sortation centers, and roll out larger store formats that streamline in-store fulfillment.

Consumer packaged goods (CPG): Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

That鈥檚 not the case, because haircuts, makeup, and cosmetic surgery boost your personal life as well as your business. Rule of thumb: If it鈥檚 suitable for everyday use, it鈥檚 not a writeoff. Lifestyle influencers can write off clothing hauls or home decor. Just because personal items are on display to an audience, doesn鈥檛 mean you can write them off. (See rule of thumb above.).

All community-based dermatologists seeing an average of 151 patients per week. 86% of their patients seen for medical dermatology issues rather than cosmetic dermatology. Results: Participants demonstrated increased competence in diagnosing and managing choices. They also showed practice decision improvements in the game and even in the post-assessment phase weeks later.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

TikTok Shop is far from DOA, but early reports suggest its rollout hasn鈥檛 been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.

Automotive, electronics, hardware and home improvement, health and beauty, mass merchant, and office supplies were all just below 40%. Why this matters: Addressability in digital advertising is likely to decline in the near future with the end of third-party cookies and major regulatory crackdowns on data gathering and targeting practices.

However, Michaels has a brick-and-mortar advantage over ecommerce-only competitors, which it鈥檚 enhancing via in-person events and bringing third-party marketplace sellers in-store. The bottom line: Lowering prices is an effective way to draw more consumers in, but it鈥檚 not feasible for every brand.

For example, a sponsored skincare post doesn鈥檛 need to feature a dermatologist (although it could) but should at least feature someone who plausibly uses that product. 4. Feature active and sustained brand use. This goes a step beyond credibility. Viewers are more comfortable with products that creators use and feature consistently, said Ryan.

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.

Level it up: The beauty of in-store retail media is that retailers and brands can use the data they collect in-store to bolster their other retail media strategies.

The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars. Here are five charts on why the in-store experience is so key to retailers鈥� success and how they can use technology to create a more seamless, engaging shopping experience.

Both TikTok and Instagram have tried to monetize their livestream offerings through features like creator tipping and live shopping. TikTok has had more luck, while Instagram shut down its live shopping feature in the US last year. Still, Gen Z seems more receptive to livestream shopping than other generations.

Ad spending devoted to ecommerce is the reason why the retail industry will account for more than a fifth of total digital ad spending in the UK this year. Proportionally, though, retail ad spending has been in stasis thanks to a dip in ecommerce spending.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

It evolved from niche product lines such as hair care and sexual health to adding primary care and mental health virtual visits during the pandemic. It sells health and wellness products through its online store and app, but Hims & Hers also has several retail partners including CVS, Walgreens, Walmart, GNC, and Amazon. Our take: Hims & Hers is becoming the model D2C healthcare brand to emulate.

This creative approach and playful tone facilitated viewer engagement and shareability while subtly promoting CeraVe's dermatologist-developed products without overt selling鈥攅ffectively distinguishing CeraVe in the crowded skincare market. Nostalgia and emotion: Nostalgia played a significant role, with brands like Volkswagen reminiscing about their iconic vehicles while introducing the electric ID.

The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery 鈥沦丑辞辫 Like a Billionaire鈥� tagline several times on Fox during and after the broadcast of the big game. Here鈥檚 what you need to know.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Michaels is leaning heavily into experiences to get customers to shop in person. The retailer also is building out its calendar of in-store events and launching an in-store birthday party service. Wayfair pins its hopes on a large-format store. In an attempt to revive its sluggish business, Wayfair is opening up its first brick-and-mortar store next month.

I also wanted to say on the topic of AI, Amazon is also experimenting with AI in ways to help shoppers.

However, some companies (like beauty brand Coty) started bringing their licensed products in-house, which could mean EssilorLuxottica loses out on those sales. It also adds to EssilorLuxottica鈥檚 own brands, which are more profitable, said Canaves. 鈥淲ith licensed brands, EssilorLuxottica has to share the revenue from sales as royalties and they have to contribute to marketing those products,鈥� she said.

YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube鈥檚 future.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.