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The big takeaway: Although Gen Alpha are far from their peak spending power, they鈥檙e a big influence on products ranging from snacks and beauty products to entertainment. Brands should follow the lead of companies like Stanley and lululemon to experiment with which marketing tactics resonate with the generation.

Media and health and beauty brands posted the most on TikTok in 2022, while alcohol and food and beverage brands brought up the rear. Subscribers to Industry KPIs can see industry engagement rates for all four platforms, as well as YoY trends. KPIs are included for 14 industries:. Alcohol. Fashion. Financial services. Food and beverage. Health and beauty. Higher education. Home decor.

How we got here: Last year, Novo took legal action against five spas and clinics selling obesity drugs allegedly purchased from compounding pharmacies and containing semaglutide, asserting the unlawful and deceptive use of Novo trademarks. Now, it wants to put a stop to compounded versions of the drug being made, even when companies aren't falsely advertising the product.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Square deepened its verticalization efforts, adding more restaurant, healthcare, and beauty and wellness tools, among others. Square also launched Square for Franchises in Q3. These vertical solutions are paying off: Gross profit from the vertical POS solutions increased 29% YoY. Banking.

Prime Big Deal Days exceeded Amazon鈥檚 expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.

More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."

Gen Z beauty buyers are price-conscious, but less so than older consumers. 3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Back-to-school lessons from Walmart, Target, and Amazon.

Compounded drugs aren鈥檛 approved by the FDA and must meet conditions to qualify for exemptions under sections 503A and 503B of the Federal Food, Drug and Cosmetic Act. Section 503A includes restrictions on compounded medications that are essentially copies of commercially available ones. When a drug shortage ends, the FDA considers that drug to be commercially available.

More Chart of the Day. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget.

More Chart of the Day:. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

More Chart of the Day:. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.

Alright, number seven, TikTok shop for innovations in both livestream and visual search. Actually, livestream isn't so much an innovation as a milestone. TikTok shop had its first 1 million live stream this month. What does that mean? A beauty brand?

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

Ecommerce growth worldwide will pick up before tapering off. More Chart of the Day:. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. Note: Respondents were asked, "How do you most prefer to contact a company to ask a product or service-related question?".

Longer Reels could allow creators to post different types of content, like full beauty routines and educational segments. Creators currently split content due to the 3-minute cap; a 10-minute limit resolves this fragmentation. Longer videos allow more space for advertising slots.

Beauty stay relevant when marketing to Gen Z. Gen Z consumers increasingly identify as LGBTQ+. Note: Respondents were asked "Do you think that business, in general, should take a public stance on subjects that have to do with the following?".

Privacy risk is the biggest deal breaker for online shoppers. More Chart of the Day:. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store.

Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That鈥檚 more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).

More Chart of the Day:. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. Note: Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms?

Users can now sell 鈥渂undles鈥� of avatars and cosmetics that work across Roblox鈥檚 vast network of player-made worlds and games. Roblox called the changes 鈥渁 big step forward for creators,鈥� emphasizing the crucial role users play in its business. Zoom out: Among video game publishers and creator platforms, Roblox stands in an unusual position.