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Since the pandemic, online ordering and delivery have become table stakes for the grocery industry. Retailers like Albertsons have begun to develop tools and capabilities that provide added value for customers, focusing on creating a more convenient experience. 鈥淐onsumers think about food 226 times a day, that鈥檚 a lot of cognitive load,鈥� said Jill Pavlovich, senior vice president of digital shopping experiences at Albertsons Cos. 鈥淪o we want to take the experience from a transactional one to a helpful set of tools that can help people manage this.鈥� Albertsons leveraged customer data to identify areas for improvement across its website and mobile app.

Following performance measurement was the most important factor in allocating retail media spend, according to US consumer packaged goods (CPG) manufacturers, per December 2023 data from Skai and Path to Purchase Institute.

Retailers get burned on DEI: Companies risk backlash whether they stand firm or capitulate to anti-DEI pressure.

Target had a rough Q3: The retailer is struggling to adjust to the macroeconomic environment, and its challenges aren鈥檛 going to get easier anytime soon.

Grocery TV鈥檚 analysis showed a 14% average sales lift for CPG brands using its in-store network. Our take: Smart carts, endless aisle screens, and scan-and-shop tech bring digital ads into physical stores, tapping into the 80% of sales that happen offline.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

This week, online reviews convince Gen Zers, Valentine's Day breaks records, and where consumers learn about new products.

The company has also made several upgrades to its ad platform, including self-serve ad products with a consumer packaged goods ads manager, third-party platform partnerships with Pacvue and Flywheel, and API integrations. In addition, DoorDash鈥檚 self-serve Sponsored Listings have been expanded to Canada and Australia.

It was only a few months ago that the US Consumer Product Safety Commission voted to hold Amazon legally accountable for failing to warn about 300,000 customers about the life-threatening risks of more than 400,000 products sold by third-party sellers on its apps and platform.

Over half (54%) of US holiday shoppers expect to give clothing or accessories as gifts this year, the most popular gift category, according to a November 2024 survey from the National Retail Federation (NRF) conducted by Prosper Insights and Analytics.

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

And they also self-report, at least, being willing to try new products, new grocery and CPG products when shopping online.

Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers鈥� affinity for cheaper versions of premium products.

And that is an area where Amazon's going to need to focus and maintain the health of those sales in order to continue to keep luring CPG brands to spend ad dollars on their platform. Marcus Johnson:. So $10 billion in Q1.

鈥淥ut-of-home鈥檚 beauty is its proximity,鈥� said Steve Nicklin, senior vice president of marketing and analytics at the Out of Home Advertising Association (OAAA). 鈥淲e're also intercepting consumers when they're most likely to act.鈥�