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Operated by bank consortium Early Warning Services, Zelle has attracted more than 2,100 banks and credit unions to participate in its network. In most cases, signing up for Zelle involves as little as entering a phone number, and users don鈥檛 have to download a separate app because the service is embedded within banks鈥� and credit unions鈥� mobile apps. Those ties mean more seamless payments.

The background: Expansion throughout Latin America in banking and payments, which includes the rollout or growth of savings, investment, and consumer credit products, is core to the company鈥檚 strategy. Mercado Libre operates in 18 countries, all of which are in Latin America, and it operates or has immediate plans to operate Mercado Pago in seven of them.

Suzy, what is your wild card? Suzy Davidkhanian (19:39):. I would like to add Best Buy, although now I'm seeing a big buzz around LinkedIn on Best Buy, so I'm sad that this didn't happen earlier so I could take full credit for it.

The news: Community banks and credit unions are concerned that the Zelle fraud reimbursement policy could hinder their ability to offer the service, per The Wall Street Journal.

To put a rough number on it between banks and credit unions in the US there's about 10,000 institutions. And I'm taking the position that in 2033, 10 years from now, there'll be less than 500 consumer banks by today's definition, like today, serving consumers with products that are similar to what we know. So why do I think this?

On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In 鈥淧lace Your Bets,鈥� we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.

The category had three of the five most in-demand features, including No. 2: the ability to see which merchants have a customer鈥檚 debit card on file. Mobile Banking Can Defend Against Account Switching. More mobile banking users in Canada than ever would switch banks for better mobile capabilities.

Now, if I get, we'll get into this, but if I get a steep shipping price at that point, that's where I'm more likely to abandon my card there. (08:09):. Okay. Let's keep moving through our purchase funnel.

Now it's time for our wild cards. This is where both Blake and Sky will have the opportunity to add a new company to the list. Blake, what is your wild card? Blake Droesch:. I'm going to introduce Meta to the list. Sara Lebow:. I'm familiar. Blake Droesch:. Okay.

At the end of August, Danny Konstantinovic, who is an analyst on my team covering marketing and advertising, he wrote that Meta is reportedly offering advertisers anywhere from 40,000 to $200,000 in advertising credit to entice them to return to its platform. Hefty advertising credits and a bevy of AI powered features have fueled strong spending on Meta's platforms. So Jeremy, let's hear from you.

But if you go into the physical store and you have an extra promotion or an extra incentive to come back in January, there are some retailers that will give somebody a gift card that's only good when they come back in January.

Then also they've been trying to get more sellers, offering incentives such as referral fee discounts and add credits. It's definitely one to watch. They're making moves to get to where Amazon is. How long that will take, not sure yet, but they're definitely trying. Sara Lebow:. Yeah.