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So, thinking about them as business owners, thinking about them as leaders in their workforce, thinking about them as grandparents, or digital creators, right? Seeing these other aspects of them as human beings outside of what people already sort of whittle them down to when they think about LGBTQ+ people, which is their sexuality. Marcus Johnson:. Yes.

Our forecast ranks X as 17th in terms of US digital ad revenue in 2024, sandwiched between Instacart and IAC. 17th place means that they're making half as much as Snap and five times less from ads than Walmart. The question is can Twitter claw back some digital advertising market share? Minda? Minda Smiley:.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.

People are shopping and buying all kinds of things online, and the more people are doing that, the more sophisticated online criminals will be. So there's increased sort of fraud that's going to happen and there's billions of dollars at play. Is that the reason why you guys gave it a top priority? Is there a different reason? Angela Murphy:.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

I think it's a touch feel kind of not a really online world. It has such a long cyclical life cycle for the products. I just think it's too little, too late. I was going to take them off, so I agree with you Sara. Zak Stambor:. Yeah, it is such a tough category to build an in-store experience when you very much are everything, which is what Wayfair offers.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

I believe that the UK's Online Safety Act will lead to a sizable fine before the year's out. And I'll even go out on a limb and predict that it'll be a Meta company that will be on the end of that fine. So, the Online Safety Act ratified by the UK government at the end of last year, it's got quite a long rollout. It won't be fully rolled out until 2026, but it is being rolled out in phases.

But that gap is going to close and I think with these free ad supported TV channels that are coming online here, I think that gap's going to be closing even faster. Ethan Cramer-Flood:. And we're hard at work, I promise our listeners we're hard at work, on trying to come up with a FASST specific ad spending forecast. We don't have that yet.

So you write that attention metrics are the next frontier of digital ad measurement and are dethroning viewability. Talk to me a bit more about this. How so? Evelyn Mitchell-Wolf:. So it comes down to advertising fundamentals. Why do brands invest in ads to shape or change consumer behavior, to drive sales?

Not just digital, all ad dollars in the US, 51% this year, 2024. And it would be two-thirds, 66%, of digital ad dollars as well. So I think that trend of movement from mobile ad dollars to apps instead of browsers is the winner for today. But some great arguments, gents. Well played.

I was like, "I actually think that it is part of the story, so I'll bring it up here," because if you look average time spend per day with a select digital media platforms, we have a whole lot of different things that we benchmark against one another, and TikTok, 18 minutes a day, total as average for 2024, YouTube, 36 minutes.

That's the fifth-largest digital player in America that we track, and that's about 3% of the market just behind Microsoft. So it's not Google, it's not Meta, as you said, one fifth. It's not Amazon, but it's good enough for fifth place and it's good enough for 3% and it's good enough for $10 billion. Minda Smiley:.

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.

And so 26% of all digital ad dollars, 26% of that digital ad pie are spent with social networks or on social networks, whereas a smaller 18% of all digital time is spent on social networks. So 18% of digital time on social and 26% are bigger, 26% of digital ad dollars on social networks network. Are advertisers overspending on social media because the ad spend outweighs the time spent on the channel?

Musk has previously spoken about the idea of a neural lace, which could add a symbiotic digital layer to the human brain, merging it with AI. This is a concept that Mr. Musk has taken from one of his favorite science fiction authors, Iain Banks, whose book's focused on super intelligent AI. Why Mr. Samuel of Vox explaining that Mr.

So it says this data, meaning data that it has from online ticket sales and theater loyalty partnerships, is invaluable in driving in theater campaigns, and can be supplemented with online retargeting via partnerships with online publishers including YouTube and Yahoo. So this is basically saying that add cinema screens to the vast pool of places you can buy and sell video inventory.

On today鈥檚 podcast episode, we discuss the future of the bank branch. 鈥� In our 鈥淗eadlines鈥� segment, we chat about why banks are closing so many branches and how consumers want more digital experiences. 鈥� In 鈥淪tory by Numbers,鈥� we explain what Curinos defines as branch share and why it used to account for more primary new accounts than it does today. We also discuss the value of closing a branch in order to save operating expenses in a low-rate versus high-rate environment. 鈥� In 鈥淧retend CEO,鈥� we look at regional banks and their deposit portfolios in a high-rate environment. Listen to the discussion with host Rob Rubin and Curinos director Andrew Hovet.

And then the second thing here, in two years' time, they'll be approaching Meta's share of us digital ad revenue, Meta's share. There's 18% share of digital ad pie in the US for Meta, 15, just three points less, for Amazon in two years time. Two years ago, it was half the size.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.

Need digital creatives fast and don't have time or resources to hire a design team. Don't worry, we've got you. With StackAdapt, you can build captivating creatives to take your brand from your idea bank to your audience. The creative builder in StackAdapt will save you time, cut costs, and simplify your creative workflow. Learn more at go.stackadapt.com/creativebuilder. Bill Fisher:. Hello, everyone.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

I would not say that publishers are immune to any of the challenges plaguing the digital media ecosystem. I mean, I think it's tough because brands have always kind of called the shots in this market, they're the ones with the money.

Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.