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In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:.

Argentina鈥檚 2023 Hot Sale brought in ARS 86.39 billion ($366.5 million) worth of online sales for the 960 companies that participated in the event, according to the C谩mara Argentina de Comercio Electr贸nico (CACE). Similarly, B2C commerce sales rose by 8.4% to $540 million during neighboring Chile鈥檚 CyberDay event this past May, per the C谩mara de Comercio de Santiago (CCS).

Two days later, Commerce Secretary Howard Lutnick clarified that the exemption was only temporary, with separate levies expected to follow. In response to such mixed signals, companies including Diageo and Logitech have withdrawn or withheld financial guidance, while others are pausing inventory and supply chain decisions.

Welcome folks, to our Behind the Numbers show, that takes you around the world looking at what various countries are doing in the worlds of commerce, media, and advertising. Each month we have our Three in Three global news recap.

So there, I think it's a lot more about the connected experience, the true omnichannel or all channel and how there's commerce everywhere and how to really seize the moment.

Before splurging on 鈥渆xperiential鈥� technology such as in-store VR, invest in technology that speeds up checkout and payment, makes the transition between online and physical channels seamless, and gives customers a more personalized shopping experience. Move beyond omnichannel to 鈥渦nified 肠辞尘尘别谤肠别.鈥�

Go further: Read our Commerce Media Explainer 2024.

And that makes sense, said Elizabeth Marsten, vice president of commerce strategic services at Tinuiti. 鈥淲hen we鈥檙e talking about beauty, you want to see it in action. If you can鈥檛 touch it or feel it, you want to see what it looks like when someone else touches it or feels it,鈥� she said.

The hub outlines TikTok鈥檚 suite of advertising solutions and gives advertisers access to best practices focused on branding, commerce, performance, and creative. TikTok also introduced TikTok Fundamentals, an advertising framework consisting of three pillars: Fuel (with data), Build (start small and iterate), and Automate.

Looking at the third party line item, in Q2, third party seller services accounted for 60% of its online shopping line item. 60% of that line item. In 2019, it was close to 35. So online seller services in terms of if you stack it up side by side with their online stores, net sales, it used to be 35% a few years ago. Now it's close to 60%.

In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:.

Such experiences are especially important with Gen Z shoppers, who prefer in-person shopping to online, per Adyen research. Retail media gives private label brands prominence on the digital shelf and beyond.

Cahillane points out that the reinstatement does not include its digital TV ratings, local market TV service, digital ad rating service, or the new Nielsen One service. So this is, it's national accreditation that it's got back, not those other ones. What's your take on Nielsen getting its accreditation back? Evelyn Mitchell:.

US retail sales started strong in January but slowed in February, per the US Commerce Department. Consumers still continued to spend despite inflation. The consumer price index was up 6% YoY in February as food and shelter prices rose sharply, per the US Labor Department.

Amazon is integrating a new large language model into Alexa, which could boost commerce via smart speakers, as 75.5 million consumers will use Amazon Alexa in the US this year, per our forecast.

Join Insider Intelligence at the 2024 Commerce next Growth Show on June 11th through 13th in the Heart of Commerce, New York City. Speakers for this year's show include execs from J. Crew, Estee Lauder, and Tapestry. Connect with us at the show while learning from over 150 industry leading speakers across more than 60 sessions covering omnichannel marketing, consumer acquisition, loyalty and more.

No. 4: The global rise of retail media will bring new competition for commerce ad dollars. For companies like Meta, commerce advertisers have long been a key revenue stream. That changed in 2022, as Apple鈥檚 privacy-related changes lowered ad performance and opened these companies鈥� eyes to a rising opportunity to reach buyers: retail media.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Yes, I'm very online, so very findable online. Jasmine Enberg (02:11):. So am I. It's okay. Alex Schultz (02:13):. Yeah, it comes with the job [inaudible 00:02:15]. Yeah, I'm British. I lived in America for 17 years, but I'm back in the UK. I paid for college with websites. I did a physics degree at Cambridge, but I focused specifically on rowing.

Although it鈥檚 no match for Amazon, which will claim 74.2% of digital retail media ad spend this year, according to our October 2023 forecast, Walmart is putting up a fight. Not only is Walmart鈥檚 share of retail media ad spend expected to grow from 7.5% in 2024 to 8.6% in 2025, it鈥檚 leaning heavily into shoppable media and entertainment partnerships.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Though it has a long way to go, the rapid pace of disruption, like Disney鈥檚 shoppable commerce example, shows that companies will continue on the warpath.

Cards also help online payment brands like PayPal, Block, and Venmo make in-store inroads. Affirm users can even upload virtual cards into Apple Pay and Google Pay to pay in-store鈥攁 workaround for when Affirm is not accepted at checkout.

The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:.

US consumer spending grew just 1.3% during Q1, per the US Commerce Department, and 84% of US consumers ranked inflation as a top-three concern in Q2 2024, up five percentage points YoY, per TransUnion. Loyalty programs encourage discount-minded shoppers to spend their limited budget with retailers.