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The data: US consumer spending inched up just 1.4% YoY in Q2, per the US Commerce Department. While that鈥檚 up from the tepid 0.5% in Q1, it鈥檚 well below the 2.8% growth in spending in 2024, and the fifth-slowest rate since Q3 2021. Goods spending rose 2.2% YoY, up from 0.1% the prior quarter, while services spending increased 1.1% YoY, ahead of the 0.6% in Q1. Our take: Eliminating the de minimis exemption levels the playing field between international ecommerce sellers and domestic retailers鈥攂ut could also drive up prices for consumers.

Social platforms will prioritize lower-funnel formats, leveraging AI to drive commerce through initiatives like Meta鈥檚 Advantage+ Shopping Campaigns (ASC+). Use this chart:. Budget your 2024 paid social spend based on recent ad trends. More like this:. Paid Social Forecast and Trends Q3 2023 (Insider Intelligence subscription required).

鈥淔rom its ability to help write creative scripts to optimizing content, AI is going to completely evolve the way we consume content,鈥� said David MacDonald, EVP, head of retail and commerce experience at Razorfish.

Methodology: Data is from the November 2023 United Nations Educational, Scientific and Cultural Organization (UNESCO) and Ipsos "Survey on the Impact of Online Disinformation and Hate Speech." 8,000 internet users worldwide ages 18+ were surveyed during August 22-September 22, 2023.

Develop commerce strategy and benchmark commerce performance (brands and retailers). Determine market sizing (brands, agencies, media platforms, solution providers). Click here to view our full forecast for US retail and ecommerce. Key developments in US retail and ecommerce. The Trump administration鈥檚 tariff policy will significantly affect US retail sales in 2025.

Google鈥檚 VP of ads & commerce Vidhya Srinivasan said AI Overviews have led to more commercial queries and increased user satisfaction, the AFP notes. Liz Reid, who leads Search at Google, noted these changes have delivered more time spent on advertiser-linked sites.

Connecting online ads to in-store sales. CVS Media Exchange (CMX) offers ad inventory across its website, mobile app, and off-site channels. However, the majority of CVS purchases happen in-store, according to Praveen Menon, head of analytics and business intelligence at CMX. Historically, it鈥檚 been challenging for brands to connect online and in-store behavior.

The in-car opportunity: Car commerce is gaining momentum. We expect 151.4 million people will drive connected cars this year, per our forecast. Of those, 47.6 million drivers will use Apple Carplay鈥攅dging out Android Auto users, at 30.7 million. Behind fuel payments and parking, order-ahead is one of the most compelling use cases for such systems.

Ecommerce China: This includes Taobao Tmall Commerce Group, which operates one of China鈥檚 leading online shopping platforms. Ecommerce International: This includes cross-border and global retailers such as AliExpress, Lazada, Trendyol, and Daraz.

And so 26% of all digital ad dollars, 26% of that digital ad pie are spent with social networks or on social networks, whereas a smaller 18% of all digital time is spent on social networks. So 18% of digital time on social and 26% are bigger, 26% of digital ad dollars on social networks network. Are advertisers overspending on social media because the ad spend outweighs the time spent on the channel?

Gen Z has embraced social media ads and commerce. Adult Gen Zers are more likely to pay attention to social media ads than to TV, print, or other digital ads, according to a February 2023 CivicScience survey. Social network users ages 18 to 29 are more likely to start their product search on TikTok or YouTube than through family and friends, per an IZEA study from last December.

The news: US retail sales rose 0.6% MoM in June, per the Commerce Department, well ahead of the projected 0.1% increase. On a YoY basis, sales were up a healthy 3.9%, a sign of consumers鈥� resilience in the face of considerable uncertainty. Our take: June鈥檚 upbeat sales report underscores the volatility of the current retail landscape. While consumers may currently feel secure enough to manage rising prices, that could quickly change as tariff-related cost increases begin to hit more directly.

Lower-cost digital transactions comprise a growing share of global remittance volume. This especially impacts traditional providers like Western Union and MoneyGram. They must compete by accepting less revenues for every transaction they convert from nondigital to digital. To improve their suffering margins, remittance providers are building out product and services ecosystems.

Why it matters: The sale reflects broader shifts in digital media strategy and demonstrates the value of niche but culturally significant content brands. Independent ownership allows First We Feast to expand into live events and new platforms.

How TikTok, Temu, and Sephora are making online shopping fun. Why it mattered: Ecommerce retailers have spent years and millions of dollars on making the online shopping experience functional鈥攚hich is crucial for ecommerce success. But it should be fun, too.

Go further: Read our analysis of Amazon's Q4 commerce performance.

They're also shopping online a lot more than older counterparts. We saw in the Jungle Scout survey, I think 32% said they shop online at least once a day, which seems huge and that's a bit higher than Millennials where they said about 25% were doing the same.

For example, the New York Times sells a Wordle keychain for $12 in its online store. AI can help publishers personalize merchandise like framed photos or front pages from key events. It can also help them decide what to show and how to describe it.

And the question is this, according to Jungle Scout, what percentage of US adults begin their online product searches on TikTok? What percentage of US adults begin their online product searches on TikTok? Is it A. 8%, B. 19%, or C. 43%? Man-Chung, I'll ask you first. Man-Chung Cheung:. Definitely, eight. Bill Fisher:. 8%. Carina? Carina Perkins:. Yeah. Sorry, eight as well. Bill Fisher:.

Take it offline: Most retailers are experimenting with generative AI across digital channels, but Chevron, in partnership with Samsung, is testing AI assistants in-store across three of its ExtraMile convenience stores.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Methodology: Data is from the November 2023 Bain and Aptos report titled "The State of Unified Commerce." 394 retail executives in Canada, the UK and the US were surveyed during March-April 2023. Respondents are responsible for unified commerce investments at their organizations.

The 2024 behavior: 蘑菇AV half of Gen Z has intentionally bought a dupe product, according to Mars United Commerce. Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z鈥檚 favorite categories for dupes, according to Cafeteria, an app that connects teens with brands.

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If you think about being entertained and an impulse purchase, and winding that together, that's live stream commerce on TikTok. To me, that's very frightening, because we're already buying too much crap at the front counter at every retail store we go to.

搁别诲诲颈迟鈥檚 commerce-oriented offerings, particularly Dynamic Product Ads, are showing strong results. Lenovo, for instance, slashed cost-per-conversion by more than 50% after integrating 搁别诲诲颈迟鈥檚 Conversions API. The AI front: Reddit Answers, the platform鈥檚 AI-powered conversational search tool, hit over 1 million weekly users.