蘑菇AV

That's a good question.

They tend to be more trusted, can be very good at driving direct sales. And larger influencers, of course, are really good for brand awareness. And I think what this goes to show is that influencer marketing really has become this full funnel marketing strategy. But for the mid-tier creators, many of whom are struggling to score brand deals, it's a little terrifying, right?

Accordingly, the company aims to build a pipeline for low-cost goods shipped directly from warehouses in China. It has used live events and online seminars to support sellers looking to enter the global market via Amazon. It also sought to provide assistance to potential sellers by opening offices in Wuhan and Zhengzhou.

Those shoppers liked what they found; a large share (80%) say store brands are 鈥渏ust as good or better than鈥� name brands, per an Ipsos survey. Consumers鈥� rising willingness to try private labels has driven retailers to invest more in them; more than 90% of industry survey respondents plan to increase private brand investments in the next two years, per the FMI鈥擳he Food Industry Association.

Yeah, that's a good point. YouTube has a few partners. And they're already doing this, it's just hard to find.

The news: US inflation ticked up 0.1% last month and 2.4% YoY, a softer read than many economists expected but one that kept the pressure on consumers already dealing with a higher cost of living. Our take: Retailers, especially grocers and discounters, can set themselves apart by helping consumers save money and be more financially responsible. Offering digital coupons, using in-store signage spotlighting sales on daily essentials, and rewarding loyal shoppers for repeat purchases can foster smarter spending.

鈥淚nfluencer and creator [marketing] is this really nice middle ground where it's good for brand equity. It brings people further along in the journey without feeling gross and salesy.鈥�. But different kinds of creator campaigns serve different purposes. Affiliate marketing is a strong lower-funnel tactic, per Bendes. Organic posts help with upper-funnel marketing.

More than half (53%) of US consumers distrust products sold through social media, per Aibuy鈥檚 2023 Social Media Shopping Report鈥攁 particular problem for TikTok Shop, which struggled to contain a rash of counterfeit goods in the early months of its US launch.

Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

That is not quite as good than the previous 24%, but still pretty good. Most of the company's revenue, 85% comes from paid subscribers. Even though paid subscribers are a smaller share, they make up more of the money. 85% of the dollars coming from paid subscribers. That grew at 18% versus 22 last year.

Online subscriptions will require the same number of clicks to end as they do to sign up and in-person signups must have an option to cancel online or on the phone. The NPR piece notes that the FTC will have more power to help consumers get their money back from violating companies. Most of the new requirements will go into effect around next spring. We'll start with Oscar for the random scale.

Consider hiring roles such as data scientists, in addition to digital and content marketers. AI-generated content is only as good as the input prompts and level of experience users have with the tools. Integrate AI tools with your current martech stack and analytics. Test and experiment. If you want to use AI for content creation, test how it performs.

Other Big Tech CEOs similarly want to be on good terms with the incoming administration, which could be challenged by Elon Musk鈥檚 prominent position in Trump鈥檚 inner circle. What鈥檚 next?

That longer attention span is good news for creators, who benefit from diversifying their audiences across platforms so they鈥檙e not beholden to a single company or algorithm. Creators may be open to cross-posting on both YouTube and TikTok. History lesson: TikTok has allowed 60-second videos since 2017.

And in some cases growth is still pretty good, actually pretty high, particularly in comparison to a lot of other digital activities that are sort of increasingly maxed out. So you hit on the key themes. I'll spell it out a little more specifically.

I wonder if we're going to see a tech company emerge that buys a small bank and is really good at it. In other words, creates an experience which is one that people remember, one that people strive to have. And that's the challenge that I have with smaller institutions is they're not generally good at building these digital experiences.

At the same time, spending is shifting further online as high street giants expand their ecommerce offerings and more online specialists emerge. By 2028, over a fifth (21.7%) of health, personal care, and beauty sales will take place online. Food and beverage ecommerce penetration has plateaued. Ecommerce penetration in this category is already high in the UK, at 10% in 2025, versus other markets.

So I think that's a really good example of a financial services company starting to change the behavior of consumers. Sara Lebow (09:25):. Yeah. Arielle Feger (09:25):. And really start putting them in the shopping mindset as they're looking on their app. Sara Lebow (09:32):. Yeah. And that was really intentional of Klarna.

The new core update is actually good news for marketers using generative AI responsibly. Ray said marketers using generative AI to analyze or improve existing content, generate FAQs, and create rough drafts are in the clear with this update.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

Where consumers shop: Online channels account for the majority of resale volume because they provide shoppers with access to a significantly wider selection of inventory than they can find offline. eBay and Facebook are the two most popular platforms that consumers have used to purchase secondhand goods, per Morning Consult.

Growing its online sales. Walmart鈥檚 online sales will rise 10.9% this year, per our US Walmart retail ecommerce sales forecast. The retailer鈥檚 ability to drive sales on its website is essential to its ability to attract third-party sellers to its online marketplace, as well as advertisers to its Walmart Connect platform. Building out its online marketplace.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they鈥檙e balancing in-store and online rewards as well as D2C and wholesale commerce.

Trader Joe's really does not have an online business. That makes it unique kind of quirky compared to other retailers, but it also makes Trader Joe's, like Suzy said, really limited in terms of who's shopping there because you can't access it online. The question I guess is, is that good and quirky or is that a problem on a larger scale? Suzy Davidkhanian:.