蘑菇AV

Full-funnel insights: Connection of brand KPIs like awareness, preference, and purchase intent to online behaviors like search, site visits, and ecommerce. Cross-media, omnichannel performance: Insight into performance across all media, devices, and channels.

Amazon is set to release a new generative AI model, code-named Olympus, in an effort to enhance its ecommerce storefront and Alexa voice assistant. Amazon is also testing an AI chatbot feature to enhance its search functionality, aiming to offer personalized product recommendations and comparisons to users.

This partnership, highlighted by Piper Sandler analyst Thomas Champion in a report covered by Benzinga, shows the benefits of synergy between Pinterest's creative platform and Amazon's vast ecommerce ecosystem. Approximately 30% of Pinterest's search term ads now feature Amazon, a figure that increases notably within feed ads.

Tinuiti reported that in the second half of the first quarter, Amazon's share of Google Shopping impressions rose an average of 20 points compared with a year earlier, while Walmart鈥檚 share slipped.

Pinterest's collaboration with Tastemade on its first streaming show illustrates its commitment to integrating entertainment with shopping, enabling viewers to interact with shoppable pins via QR codes. A key aspect of Pinterest's strategy is its focus on data transparency and precision in advertising.

Case in point: Disney and Walmart Connect's partnership, announced in May, allows brands to target ads on Disney+ and Hulu using Walmart鈥檚 shopper data, marking Disney's first use of retail data for ad sales.

US ad spending is projected to grow 6.8% next year, surpassing $400 billion, according to 蘑菇AV鈥檚 forecast. Despite robust ad spending growth, AI tools, advancements in attribution, and cautious consumer behavior will add complexity for the latter half of 2024.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap鈥檚 creator and content push.

Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.

As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

With features like the "Shop the Look" module, which reports a 70% match in product relevance, Pinterest is effectively bridging inspiration and shopping. User-focused enhancements and the success of Direct Links solidify Pinterest鈥檚 position as a dual-purpose platform, catering to both user experience and advertiser goals.

While any budgets spent on this offering would fall under our social network ad spending forecast, the fact remains that TikTok can now be a viable place for search marketers to consider placing some of their budgets. The new feature could ramp up competition against Google, in particular, which accounts for $57.49 billion of that US search ad spending pie.

That the company would consider allowing other brands to capitalize on its own competitive advantage shows how pressured the retailer is by Temu鈥檚 well-funded rise and Amazon鈥檚 maneuverings to maintain its ecommerce dominance. A supply chain offering could go a long way toward improving Shein鈥檚 margins, which were just 3.5% in 2022鈥攏early three times lower than Inditex鈥檚 in the same period.

Prime Video's ad tier launches amidst skepticism: Amazon's strategic incentives aim to reshape streaming advertising despite market challenges.

TikTok launches Creative Challenge: It鈥檚 a potential win-win for creators and brands seeking innovative advertising content.

As Reels tries to catch up with TikTok, the ByteDance subsidiary isn鈥檛 resting on its laurels, releasing an AI script generator to garner incremental ad spend. The big takeaway: With its enhancements to Reels ads, Meta is trying to lead the charge in providing innovative ad solutions that engage viewers while broadening options for advertisers.

There are few other events that bring together as many of the world鈥檚 top CMOs as Cannes Lions, providing ample opportunity for tech, social, and ecommerce firms to mingle with and pitch their growing (or struggling) ad businesses to the C-Suite. Amazon arrived at Cannes in full force in 2022, and this year will be no different.

Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.

With data focused on maximizing cross-channel performance, two key insights were uncovered:. Roku TV streaming ads drive people to click ads to learn more. Exposure to both retail TV streaming and Audience Ads, regardless of order, drove significant lifts: 6% in searches and 11% in clicks on the search engine results page, respectively.

Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.

As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.