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Google gets 20 billion Lens searches a month, 4 billion related to shopping. They aren’t the only ones hoping to catch users’ attention with visual search features. TikTok began testing visual search in June, allowing users to take or upload a photo of a product to find similar items on TikTok Shop. Fashion resale marketplace Poshmark introduced visual search for its users.

Really, I mean this is the forefront, at least in my opinion, of consumer-facing generative AI tools within e-commerce. I mean, really what it does is it puts the technology front and center and is asking shoppers to interact with the tool in order to really guide their shopping experience from the get-go. (05:17):.

55% of US agency and marketing decision-makers expect AI to improve retail media by offering greater insights and recommendations, according to a July 2024 study from Quartile and NewtonX.

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers’ ability to target teens.

Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.

Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.

CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.