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Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

Job cuts at Meta and Microsoft could strain remaining workers as companies shift focus to AI amid changing corporate and political dynamics.

DoorDash is strengthening its media network through new ad products and the acquisition of tech company Symbiosys, aiming to help brands reach consumers both on and off its platform.

On today's episode, we discuss whether Meta has officially bounced back, what to make of Threads at this point, and what Meta's metaverse plans will look like in 2024. "In Other News," we talk about the impact of TikTok's new text-only posts and what happened to social media app Lemon8. Tune in to the discussion with our analyst Debra Aho Williamson.

Advertisers on Pinterest will first target audiences based on their previous Instacart purchase behavior; later stages will link exposure to actual purchases. Zooming out: Beyond Cannes announcements, Meta has been going after retail media budgets as well through more commerce-forward ads.

Temu and Shein ad impressions dropped to 0% as both retailers effectively cut off Google Shopping ad spend in April.

And so whether it's true user-generated content, which has a lot of merit and often works in creative on channels like Facebook, Instagram, TikTok, or whether it's just creative styled that way because all the ads are labeled as ads and everyone's aware this is a game of deliberate marketing.

Part of me thinks that Meta, not that they don't care, but they know that they can do something like this because regardless of the new speech policy, advertisers are extremely unlikely to cut back on Meta. That counts for 20% of their budgets. (11:09):.

Senators urge DOJ probe into X鈥檚 advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

The news: Gander Social is an upcoming Canadian social platform built on the decentralized AT Protocol, similar to Bluesky. Gander rejects algorithmic feeds, ad surveillance, and dark UX patterns, per Metricool. As an alternative to networks like X, Meta鈥檚 Threads, and Bluesky, it offers user-controlled content, privacy by design, and community-first tools鈥攈osted entirely within Canada. It will be available as a closed beta in August. Our take: As algorithmic fatigue and platform distrust grow, demand is rising for community-driven, ad-light spaces. Marketers should watch Gander as a testbed for the next wave of privacy-first, hyper-local platforms.

And you can't do that by just running Facebook ads.". Ryan, your take on this piece about performance marketers shifting their priorities to brand building. Ryan Mayward:. Well, we can see a microcosm of this within a shopping app, right? You can see a brand spend all their money on, call it bottom of the funnel tactics, closing the sale.

President Trump鈥檚 volatile tariff policies have created uncertainty in the advertising market, with forecasters now projecting multiple scenarios for how the rest of 2025 might unfold.

As retail media networks move offsite, they're competing not just with other retailers but with media giants like Google and Meta. "Retail media is really growing up as a format, and the consequence of that is that advertisers are going to start judging it as a more mature marketing activation," Marzano said.

Big Tech battled Europe鈥檚 new rules in 2024: Apple opened its ecosystem to comply with DMA while Meta faced fines and scrutiny over data use and subscriptions. We can expect continued stringent regulations.

Integrating AI-based results into search promises deeper customizations and personalization while challenging Google鈥檚 long-standing dominance over search and related advertising. Looking forward: OpenAI, Perplexity, and Meta are just some of the companies now running the AI search race, and we expect competition to intensify as AI companies look to disrupt the billion-dollar search segment.