In addition to the adverts that run along with the content, Ozempic was very, very visible in these adverts, as well as something called BetRivers, which is a online sports gaming app. So these were blanketed across the televisions because it was a great opportunity to get those messages out. Bill Fisher (18:04):. Man-Chung, anything to add for Asia on the marketing front? Mn-Chung Cheung (18:08):.