WhatsApp may only reach one in five US consumers, but it punches above its weight where it counts: It’s a Gen Z go-to for alerts, Millennials for customer service, and UK consumers for fraud warnings—trusted enough to rival banks. Among US adults 35–44, usage tops 36%, and 37% of all US adults say they feel most connected to online communities through WhatsApp—surpassing Facebook.
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| Jun 16, 2025
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| Aug 31, 2024
Source: Dentsu; Toluna
Major warehouse operators are enhancing their shopping experience and reinforcing their value focus to attract new members—especially Gen Z. Sam’s Club introduced technology to speed up checkout and ease store exits. Its membership income rose more than 12% in its fiscal Q4, according to Walmart’s February 20 earnings call. Costco is getting a lift from international expansion and ecommerce.
Article
| Feb 25, 2025
On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.
Audio
| Jan 3, 2024
The news: Gen Zers are OK with companies using AI for customer service but still want transparency. Nearly half (49%) of UK consumers between the ages of 18 and 35 are comfortable with AI-generated communication with companies, per Quadient. Over third-quarters (81%) of UK consumers think AI use in customer service should be disclosed.
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| May 23, 2025
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| Oct 1, 2024
Source: Ä¢¹½AV
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| Sep 10, 2024
Source: MERGE
On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.
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| Feb 5, 2025
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| Sep 6, 2024
Source: Numerator
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| Sep 6, 2024
Source: Numerator
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| Sep 6, 2024
Source: Numerator
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| May 22, 2023
Source: CivicScience
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| Dec 11, 2023
Source: CivicScience
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| Feb 27, 2023
Source: KPMG
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| May 31, 2023
Source: Bolt Inc.
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| Nov 6, 2023
Source: McKinsey & Company
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| Apr 28, 2023
Source: McKinsey & Company
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| May 24, 2023
Source: SurveyMonkey; Momentive
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| Jun 27, 2023
Source: Deloitte
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| Oct 17, 2023
Source: PwC
Growth is primarily being driven by Gen Alpha and Gen Z users, who use it for shopping and search. According to an Adobe survey conducted in March, nearly half (47%) of Gen Zers use Pinterest as a search engine. Tumblr’s having a moment—but that’s not necessarily translating to user growth.
Report
| Jun 13, 2025
Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google’s territory as Gen Zers use social networks to look up tutorials, trends, and more.
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| Feb 20, 2024
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| Aug 23, 2024
Source: McKinsey & Company
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| Aug 22, 2024
Source: Whop
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| Aug 22, 2024
Source: Whop