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What Omnicom-IPG鈥檚 tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry鈥檚 real power brokers.

Disney and YouTube demonstrate how AI is already disrupting advertising. May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities. Yesterday鈥檚 Chart of the Day: One fad Apple.

TTD鈥檚 results were a startling miss for a company that had become an ad industry and stock market darling鈥攑articularly during the ad-filled holiday season. 鈥淲e are disappointed that we fell short of our own expectations in the fourth quarter,鈥� CEO Jeff Green said in a press release.

Most industries still use cookies in the majority of their programmatic ad buying process, according to data from 33Across. Insurance is the outlier, with half of its buys coming from cookies and half coming from cookie alternatives.

Advertisers are facing a lack of standardization, which makes it hard to buy ads and compare campaigns across platforms. Smaller retail media networks have an incentive to adopt standardization to be more attractive to advertisers, but those changes will take a while. At the same time, in-store retail media is slow to take off.

The news: T-Mobile, Verizon, and AT&T are in various stages of launching satellite messaging services, extending mobile connectivity into remote areas. Key takeaway: Satellite-cellular convergence opens new paths for targeted ads. As T-Mobile, Verizon, Apple, and others build out skyward networks, marketers gain access to previously unreachable users in creative ways. Marketers should prepare for a world without dead zones. With satellite connectivity becoming widespread, it could unlock new inventory, audiences, and high-intent use cases鈥攅specially for premium segments.

Advertisers are also pulling back due to signal loss brought on by Apple鈥檚 AppTrackingTransparency, as well as macroeconomic conditions. Use this chart:. Caution against overinvesting in social ads. Align your social media ad budget with industry trends. Assess your overall media mix. More like this:. May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities.

UK publishers sue Google for $4.2 billion in lost ad revenue. 4 best practices for implementing identity solutions. Meta to launch generative AI advertising tools, but legal battles are unresolved. Citing a scam epidemic, FTC orders platforms to report how they vet advertisers. Yesterday鈥檚 Chart of the Day: Influencer peddling.

Prepare for when ads eventually launch on Threads. More like this:. 5 things to know about brand marketing and the future of ads on Instagram鈥檚 new platform, Threads. Threads鈥� user engagement decline could spell trouble for advertising potential. June and July ad updates from Google, Meta, and others highlight retail media, targeting tools, and social media.

Its retail media ad business is putting pressure on Meta and Google, and the company is now angling for upper funnel ad dollars. Big brands are crucial for its next phase of growth, which includes expanding CTV ad inventory for Prime Video and Freevee.

Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.

President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.

Other ad channels like search are capitalizing on shoppability: Google recently began testing an AI-powered search ad format that targets low-traffic queries that are likely to drive purchases.

Amazon's publisher summit reveals new ad solutions: Measurement and compliance tools should help the retail giant maintain its competitive edge in advertising.

惭别迟补鈥檚 ad revenue share vastly exceeds its share of consumer time. Meta is one of the two most successful ad publishers in history (along with its duopoly rival, Google), but its ad dominance does not come in tandem with an equally dominant hold over consumers鈥� time.

Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.

The FTC鈥檚 new leader could follow through on advertising regulation: Andrew Ferguson has voiced support for targeted ads, but criticized data collection.

New holiday ad treats: Platforms鈥� advertising updates and additions for the crucial Q4 selling season aim to help brands reel in buyers and buttress their own revenues.

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

Retail media ad spending in the US will reach almost $55 billion in 2024, as 补诲惫别谤迟颈蝉别谤蝉鈥� focus on off-site spending intensifies.

Reddit doesn鈥檛 want another user blackout: A new policy prevents incidents like last year鈥檚 protest and ensures users cant nullify ad space.

It will account for 16.0% of US digital political ad spending in 2024, compared with 16.0% for Google, the parent company of YouTube. But ads are a small slice of political content on social. Political ads will make up just 0.9% of 惭别迟补鈥檚 ad revenues in 2024. X is actively courting political advertisers, but its role as a hotbed of misinformation has made campaigns wary.

Contextual targeting and first-party data are the top strategies US advertisers will use to maintain targeting effectiveness amidst growing privacy laws and loss of persistent identifiers, according to November 2024 data from Proximic.

The news: Under pressure to deliver on AI investments, Big Tech companies like Meta and Apple are seeking to acquire AI startups. Failing that, they鈥檙e looking to hire away founders and key personnel to boost their own capabilities. Our take: The recent complications between OpenAI and Microsoft reveal that partnerships and investments aren鈥檛 always compatible with a startup鈥檚 growth. Expect Meta and Apple to pit money over mission as they hire away founders and key engineers, leaving AI startups high and dry, similar to how Google hired ex-Googlers from AI chatbot startup Character AI. The AI startup talent pool could be shrinking as startups and founders get acqui-hired by Big Tech.