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And it's about how younger consumers are ditching their physical wallets and relying on their digital wallets for everything from going to restaurants and bars to buying groceries and for identification. And the article points out that adoption is much stronger with Gen Z than older generations and also talks about the limitations of relying solely on digital wallets.

And they've been tweaking Prime, they've been adding more perks like GrubHub Plus, and they have pharmacy add-ons and grocery and all of that. And that's just keeping Prime members in the fold. Jeremy Goldman (05:23):. It's a really interesting thing where once you've bought into a particular program like that, you want to make it worthwhile for you and then you start to purchase more because of it.

As soon as consumers start to tighten their belts because their costs of groceries and other essentials are eating up a bigger share of their wallet, they cut back on basically the expenditures like dining out and going to do things.

The point of the story is that all those creepy weird drones that you see in gigantic suburban supermarkets and big box stores are here to stay and it's only going to get worse. However, I think-. Marcus Johnson:. Oh, good.

Yeah, but next time I get change at the grocery store, I'm just going to drop on the floor and be like, "One second. It's legit. Okay, fair enough." Anyway, today's real topic, The Great Behind the Numbers Takeoff, Health Trends 2024. In today's episode, first in the lead we'll cover health trends for 2024. No in other news today.

You can hang out tomorrow with host Sarah Libo on the Reimagining Retail Show as she speaks with analysts Carina Perkins and Blake Droesch, all about the differences between UK and US grocery.

I've actually had this discussion pretty frequently recently because in the US you have so many different options for water when you go to the supermarket, right? Marcus Johnson:. There's too many. It's ridiculous. Jasmine Enberg:. There's so many. I mean, I kind of like it. And I missed it when I was in Finland for a year and a half because there's ... Marcus Johnson:. Jasmine's like, "One choice.