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Amazon dominates in the US, but Mercado Libre is a major player in Latin America, and in China, Alibaba, JD.com, and Meituan contribute to ad inventory, our Worldwide Retail Media Ad Spending Forecast 2024 report noted. 5. Retail media will make up more than half of US search ad spend growth. Retail media will drive US search ad spend growth in the US in 2024 and beyond.

I think it's more the fact that it's main two markets in which Amazon operates in Latin America are in Mexico and Brazil, but it's really... I'll start with Brazil.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

In the markets we track, Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%. More than half of worldwide ecommerce sales in 2024 will come from China, which retains the No. 1 place, raking in $3.235 trillion.

The reductions have landed worldwide in regions like Eastern Europe, sub-Saharan Africa, the Middle East, Southeast Asia, and Latin America, per The Wall Street Journal. In some countries, subscription costs were cut as much as 50%.

Companies like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. Use this chart:. Demonstrate the growth of retail media advertising. Assess retail media鈥檚 role in digital advertising. More like this:. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic.

This comeback will be led by improvements in big markets like Western Europe, North America, and China, but developing markets in Latin America, Southeast Asia, and India will also drive ecommerce growth worldwide. Use this chart:. Use newly stable trendlines to inform long-term decision-making. Understand ecommerce as a segment of overall retail. More like this:.

On today鈥檚 podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

The boom times for ecommerce and retail have largely passed. 鈥淚t鈥檚 going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it鈥檚 not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,鈥� our analyst Blake Droesch said.

Time spent with all media formats in other major markets鈥攊ncluding Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)鈥攈ave either remained the same or declined YoY. 鈥淭here鈥檚 no need for panic,鈥� Mander said.

Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

That鈥檚 important, since that region monetizes significantly better than Latin America or Asia-Pacific. 鈥�.

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

At 87.0%, the region is roughly 10 percentage points behind the leading region (Latin America). The disparity may lie in a combination of sluggish adoption rates of Smart TV and TV streaming stick/device and a lack of streaming platform or content availability in major markets. Music/audio is slow to catch on.

The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.

Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.

Visa also signed several global fintech deals in Latin America, Australia, and India. Kelly called out Visa鈥檚 co-brand deal with India-based ecommerce giant Flipkart, which counts more than 400 million registered customers, according to Bain & Company. Travel tie-ups. Like rival Mastercard, Visa benefited from strong travel demand last quarter.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.