Facebook has had search ads in the search results page or at Marketplace, which is its shopping section since 2019. But neither of those have really kind of caught fire, or caught advertiser's attention in the way that I think some of these new types of search advertising will. So now what we're seeing is Instagram and Snapchat moving really quickly.
Whereas, if you think about something because of the marketplaces that a lot of these retailers run, they already have relationships in place with thousands if not millions of potential ad buyers. So in the fourth quarter of 2022, for example, eBay disclosed that it had 2 million advertisers in its retail media network. And building those relationships for emerging ad formats can sometimes take years.