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Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, and emarketer podcast made possible by Tinuity.

And at the same time, I wonder even if other companies don't really need to follow Amazon's path, the science of behavioral economics has probably taught us that we're not rational actors in the marketplace.

There was a lot of great learnings and findings that we had, but, and Marcus will appreciate this, but during the show, TikTok also announced a new ad format which places ads right in the marketplace or in the shop tab. And so these ads start to show up when people are searching for specific products, very similar to how ads show up on Amazon.

Social media platforms like TikTok, Instagram, and Facebook are continuing to evolve in their virtual marketplaces, seamlessly integrating shopping into their user experiences. The shift in consumer behavior is not just a trend. It's a fundamental change in how we discover, engage, and purchase products, making shoppable media an integral part of the e-commerce ecosystem. Marcus Johnson:. Mm-hmm.

You can certainly drive growth in a marketplace, but you cannot drive a sustainable profitable business off of interchange unless you are Visa. Level scale. Rob Rubin:. Right, the scale. Alex Sion:. Exactly. It's just impossible. That was one of those things where I'm sure there was a plan B and C and D, but that was one of those that there's just foundationally was going to become a money sucker.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. marcus johnson:. Hey gang, it's Tuesday, February 28th. Listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Tinuiti. I'm Marcus. And today's fact is about where bagels came from.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Bill Fisher:. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer of podcast made possible by Tinuiti. It's Monday, February the 27th, and I'm your host, Bill Fisher.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hey gang, it's Tuesday, February 21st. Danny and listeners, welcome to the Behind the Numbers: an eMarketer Podcast made possible by Tinuiti.

A brand can very easily just pop back into a marketplace and find more creators if a campaign flops, but if a creator takes on a project that they know isn't going to work or is going to provoke an allergic reaction to their audience, the cost to them is a lot more substantial.

So Superdrug, which is another sort of high street drugstore, has actually just launched, recently, an online marketplace. So directly trying to compete and play Amazon at its own game because Amazon really is taking quite a big share of beauty sales now. Sara Lebow:. Okay, that is all we have time for in the first half. Let's keep moving.

And we know that Gap closed shop, we know that if you're a vertically integrated retailer, it's a lot harder to get more people in if you're not a marketplace. So that is my prediction. Some of the vendors will start to buy some of the smaller providers. Sara Lebow:. You think they're going to buy instead of just partnering? Suzy Davidkhanian:. They're already partnering.

Yeah, I'm glad you mentioned that because I thought that was really a positive sign because that's really at the crux of what the online business is all about is that marketplace. So, that provides the tail that get people to Amazon because you can find everything you could possibly need there. And so, to see that go up 18% is a real positive sign. Marcus Johnson:. Yep.

And it was also quite quick to jump on the idea of a third party marketplace. So giving smaller brands access to its online logistics and backend operating systems and in return getting more traffic to its site, it offers a really good click and collect service and it's kept a lot of its legacy stores open because it understands the benefits of being able to service online returns in stores.

At that level of saturation, its growth has slowed dramatically in fast fashion, and it's now looking to establish a marketplace model as the future of its business. It's also faced increased competition from Temu, a new app that brings really super cheap goods from China to US consumers at prices that are even lower than Shein's right now.

McCoy of Digiday, she writes that as the digital ad marketplace gets more crowded, expensive, and riddled with data privacy initiatives, performance marketers find themselves shifting focus back to brand building and awareness. Nick Sharma, CEO of brand strategy agency Sharma Brands thinks that "the challenge for marketers now is how do you become interesting to buy?

Offering objective research on key topics like retail and eCommerce trends for 2023, marketplace growth, direct selling strategies for CPG brands and insights on the 2023 holiday season. Make informed decisions with confidence. Learn more today at insiderintelligence.com. Hello, listeners. Today is Wednesday, August 30th. Welcome to Behind the Numbers re-Imagining Retail and eMarketer podcast.

Marketplace growth, direct selling strategies for CPG brands, and retail marketing expectations for the 2023 holiday season. Join over 100,000 subscribers and start leveraging our trusted analysts research and data. Learn more about how to save time and get by and faster at insiderintelligence.com. Hello, listeners. Today is Wednesday, August 16th.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hey, gang. It's Thursday, February 16th. Paul and listeners, welcome to the Behind the Numbers: an eMarketer Podcast made possible by Tinuiti. I'm Marcus.

So my prediction is that we will eventually see something along the lines of maybe a little bit of an upfront marketplace for retail media ads because we'll see suppliers pushing retailers toward offering contractually guaranteed pricing on certain ads, and they'll commit these, quote-unquote, ad dollars as part of their existing joint business planning.

But what has is you have Amazon being able to create this third-party marketplace of sellers, right? Marcus Johnson:. Mm-hmm. David Morris:. And those sellers are smaller to mid-size businesses. They don't have the same dog in the hunt when it comes to competing with Amazon. They use Amazon to sell, and that's why you've got an uptick in adoption among those sellers.

And probably more important than the no deadline is that they're saying they're going to do this with their owned business, but according to our forecast, about 65% of sales come from the Marketplace, from the 3P sellers.

And now, they're just employing direct to consumer as a strategy as well as being in stores versus a multi-branded store or online retailer marketplace like Amazon that always started like that. The reason some of these brands have been so successful is because they've carved out a niche that people have come to expect.