蘑菇AV

The traditional TV bundle will further decay as more live sports embrace streaming.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

India is a region to watch for marketers in 2025: Growing internet penetration is set to make the country one of the fastest-growing ad markets.

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven鈥檚 market cap, revealing just how damaging trade tensions had been for investor confidence.

The news: Credit card delinquencies have sunk to their lowest levels in two years, within striking distance of pre-pandemic levels, per data from VantageScore鈥檚 Credit Gauge. Our take: Fewer issuers are tightening their credit card lending standards, but those looking to gain sign ups face troubled waters鈥攃onsumer demand for credit cards fell in April by the most since the early days of the pandemic, per the Federal Reserve鈥檚 Senior Loan Officer Survey.

Google AI Overviews could face aggressive regulatory measures in UK: A CMA investigation adds to a slew of regulatory challenges that are chipping away at Google鈥檚 dominance in search and advertising.

鈥淟ilo & Stitch,鈥� 鈥淢ission Impossible鈥� shatter Memorial Day weekend records: The box office hits prove that theaters still have a place amid the shift to streaming.

UK retail media ad spend is rising鈥攁nd in-store is a crucial part of the mix. UK retail media ad spend will surpass $4 billion in 2024, per our forecast鈥攁head of Germany ($2.83 billion) and France ($1.46 billion). The UK鈥檚 leading grocery retailers鈥擳esco, Sainsbury鈥檚, Asda and Morrisons鈥攈ave all launched retail media networks (RMNs) in recent years, offering opportunities both in-store and online.

Meta revenues up 16% YoY in Q1: The company started the year off on a positive note, but tariffs could foreshadow strife.

As AI search gains traction, Apple hints it won鈥檛 stay Google鈥檚 passive partner鈥攑otentially redrawing the future of search, ads, and browser dominance.

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

CTV ads reach less than 20% of households: The findings indicate that advertisers need a more strategic approach to capitalize on CTV鈥檚 massive potential.