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Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

HBO and Discovery+ going to the 鈥淢ax鈥�: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday鈥檚 game, with prices stabilizing after last year鈥檚 jump.

Netflix鈥檚 enhancements to its ad-supported tier has helped it amass 5 million monthly active users worldwide, though its password crackdown could slow momentum. Meanwhile, Max, the combined streaming service of HBO Max and Discovery+, debuted to 鈥渆arly positive feedback,鈥� and Paramount+ hopes partnering with Showtime will prevent it from losing subscribers.

CTV devices now account for a significant amount of time consumers spend with digital media. That鈥檚 a major reason why time spent with digital video will exceed time spent with TV this year.

Macy's and Best Buy are seeing a drop in sales of nonessential goods: Economic uncertainty, inflation force consumers to focusing on necessities like groceries.

Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. 鈥淭hese aren鈥檛 fundamental drops,鈥� said Jason Mander, GWI鈥檚 chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.

This year鈥檚 Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris鈥檚 crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.

Yeah, I mean, talking about ad spending by media did show up 13% somehow this year is the fastest growth of any media channel out of homes in second with 5%.

But in terms of trust, it's on a similar par with some of these more established media channels, anyway. That's all we got time for, for part one. Part two, we're talking all about what's next for publishers, but we move to the fourth quarter of today's episode. Today, In Other News, BeReal is facing a critical juncture, and X, formally Twitter, pivots to CTV and video. Story one.

Well, as a impartial observer of this critical media channel, my initial reaction was the Michael Jackson in Thriller eating popcorn meme, just going like, "Uh-huh, let's see where this goes.". I guess slightly more seriously, I thought the timing was interesting, but the development itself was not.

Yeah, I mean, Hulu started out as this amalgamation or really, this almost consortium, of all the major media companies rolling out a streaming service very early during the streaming era. It was an experiment. It was a way for them to keep control. It was supposed to be the Switzerland of streaming services.

That said, I think when we're looking at the New York Times, especially forming a coalition with other major media publishers to potentially file a lawsuit against OpenAI, I think that that is especially significant, because it's a very powerful coalition and we can expect that they'll be definitely represented by a very high-powered legal team that will get a lot of attention. Marcus Johnson:.

You talked about a staple of everyday life when you stack them up against other media that people consume, some of those brands that are front of mind when you think about media consumption, people like TikTok, people like Netflix, people like YouTube. Spotify is, it's right up there. Time spent with Spotify by adult listeners, it's just shy of an hour this year.

Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone鈥攂ut never forget your brand identity or what made consumers love it in the first place.

In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

As AI and attention metrics become more commonly used, and addressability practices are reevaluated in response to cookie deprecation, the way marketers plan, buy, and measure are evolving.

The Information Age 2.0 is upon us: Google鈥檚 latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.

Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn鈥檛 erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

So if you're thinking of the store as a media channel, which is the entire point of this conversation, then the shoppers as an audience is a really big engaged audience. Arielle Feger:. And they're ready to buy. Most people go to the store with a purchase in mind, so they're already in that mindset, which I think is incredibly valuable. Sara Marzano:.

So Influential has done a lot of work in digital out of home with creators, for example, but like the Dunkin ad shows, we're also seeing creators now show up in all sorts of different media channels including traditional ones like TV. Sara Lebow:. Yeah, that makes sense.

So all media channels will be getting that bump because of the election, the Olympics, things like that, soccer tournaments, worldwide soccer tournaments. Yory Wurmser:. Yeah. And I'm going to cheat a little bit and just say that that effect on video of those four year events, because the rapid growth of CTV is probably, I said 50, 40, 10.

I recently spoke to our principal forecasting writer, Ethan Cramer-Flood, about imbalances between how much time we spend on different media channels and how many ad dollars are spent there. And so 26% of all digital ad dollars, 26% of that digital ad pie are spent with social networks or on social networks, whereas a smaller 18% of all digital time is spent on social networks.