蘑菇AV

鈥淲e're using [MMM] for high-level media planning and budgeting,鈥� Echo Sandburg, chief brand officer, CP Skin Health Group US, said on a recent 鈥淏ehind the Numbers鈥� podcast.

Products could be featured across 11:11 Media鈥檚 portfolio of scripted and unscripted TV shows, social media, and podcasts. There鈥檚 also room for licensing opportunities鈥�11:11 Media鈥檚 licensing business has generated over $4 billion in retail sales, per Gersh. 鈥淲e've built this incredible brand that has the dimensions of a fully integrated media company,鈥� he said.

Instead, Spotify devoted space to AI features on a 鈥淲rapped鈥� tab on its homepage, which included an AI-powered DJ based on users鈥� most-listened-to tracks, as well as its AI podcast generated with Google. Podcasts are a key testing ground for AI on Spotify. The company has tested AI translations of shows to expand their reach to foreign audiences.

The free tool has been used to generate briefing documents, FAQs, and even AI-hosted podcasts. It can generate code, chat-based conversations, style-based text, and even translations in multiple languages including Italian, Spanish, French, and German.

The company spent big earlier this year on exclusive podcasts, signing 鈥淪martLess鈥� and 鈥淐all Her Daddy鈥� away from Amazon and Spotify, respectively, in a bid to bolster its offerings with popular shows and chip away at competitors鈥� leads. But with those podcasts still available on competitors鈥� platforms, there鈥檚 little reason to join SiriusXM for them.

Video streaming services, podcasts, video games, and retail media networks all sell inventory upfront. Click here to view the full forecast for upfront TV ad spending. Digital upfront spending is set to eclipse linear TV. We forecast that more money will be allocated upfront to digital video than to primetime linear TV for the first time this year.

"I think that personalization is a potentially really strong use case here," our analyst Carina Perkins said on the podcast.

The legitimization of the creator economy is also reflected in retail鈥擜lex Cooper just partnered with Nestl茅 to launch a beverage brand tied to her podcast network, signaling a legitimacy shift in the eyes of major distributors. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The NYT even spoke to a psychologist who started microdosing her GLP-1 medication after listening to Moore speak about it on a podcast. At the same time, many doctors are conflicted over the risk/reward of microdosing GLP-1s. 91% of providers are concerned about patients independently adjusting their prescribed medication doses, per Sermo鈥檚 survey.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Twenty percent of Gen Z podcast listeners are Hispanic, per April 2023 data from Edison Research and SXM Media. Those ages 25 to 34 are most likely to listen to podcasts weekly. The top podcast topics for Hispanic listeners are entertainment and pop culture (56%), comedy (53%), and history (45%). Hispanic podcast listeners tend to make more money than the median household income.