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Chase鈥檚 newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn鈥檛 guaranteed.

Instacart announces slew of partnerships to combat slowing growth: The delivery platform is adding new retail partners and expanding its ad reach.

In-store retail media networks (RMNs) will be another strong driver of OOH growth. Retailers have realized that the powerful first-party data they鈥檝e used to build their media networks can also be effective where the vast majority of their sales occur鈥攊n stores. Even so, in-store, place-based ad spending in the US will hit only $370 million this year, but it will top $1 billion by 2028.

Go further: For a deeper dive into the wide-ranging implications of the Trump administration鈥檚 trade policies on brands, retailers, and media players, read our report, Impact of Tariffs on US Businesses.

Tariffs threaten innovation鈥檚 pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online

But forward-thinking brands will level up by incorporating them into out-of-home, retail media, CTV, and other channels. Sources. Adobe. Microsoft.

The news: The 104% tariff on Chinese-made goods鈥攚hich jumped to 125% Wednesday鈥攕parked a retail frenzy for iPhones that鈥檚 driving customers to buy the latest smartphones before prices spike up to 43% if Apple decides to pass off tariff costs to consumers. Apple stores nationwide saw weekend traffic rivaling the holiday shopping season, with many shoppers asking if prices would rise, per Bloomberg.

T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format鈥檚 future.

A two-tiered landscape will emerge in retail search. As major retailers develop proprietary AI capabilities to enhance product discovery and customer experience, smaller merchants will adopt third-party API solutions because of the cost and technical constraints of developing systems.

Walmart dominated the US retail landscape in 2024: The mass merchant鈥檚 ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Some advertisers鈥� budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok鈥檚 brief shutdown and Meta鈥檚 moderation changes.

Newsmax IPO is conservative media's moment: The network鈥檚 early success as a public company emphasizes advertiser confidence in right-leaning media.