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This sponsored article by Nielsen will explore CTV ad trends.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Now that the two companies can no longer look to each other to shore up their businesses, they will have to double down on efforts to deliver more value to shoppers鈥攚hile also strengthening the appeal of their retail media offerings.

The size of the alcohol retail market. Consumer shopping behavior in the sector. Global consumption trends. Click below to view our full forecasts featured in this report:. US alcoholic beverage industry digital ad spending. US alcohol off-premise physical retail sales. US alcohol off-premise retail ecommerce sales.

There will be 76.4 million shoppable media buyers in the US this year, up 5.5% from 2023; we expect that number to grow 4% next year to 79.5 million. Growing pains: While shoppable ads are a lucrative opportunity for media companies and retailers alike, companies are trying to determine the best way to implement them without disrupting the viewer experience or creating too much friction.

It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business. Ad revenues grew 18% in Q1, driven by strong demand for sponsored ads on its marketplace as well as growing interest in Prime Video ads.

Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.

Weakening demand hits QSR same-store sales: Starbucks, Chipotle, and Pizza Hut are among the chains reporting a slowdown as consumers pull back.

Etsy expects to benefit as tariffs hit competitors: A sizable domestic seller base and growing ad business offer protection, but declining consumer and business sentiment could still sting.

Premium sites will become more important ad platforms. Traffic will still flow to destination sites, whether they鈥檙e OTT video, games, creator platforms, or top news and lifestyle sites. Search advertising inventory and retail media traffic may dip. This may not doom search engine advertising, but it will increase competition for premium ads adjacent to answers.

Pixel phones, fused with Gemini AI, could be Google鈥檚 future engine for scale, innovation, and ad revenues.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

As one of the hottest areas of digital advertising, CTV ad spending鈥檚 streak of annual double-digit increases could end thanks to tariffs.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

But forward-thinking brands will level up by incorporating them into out-of-home, retail media, CTV, and other channels. Sources. Adobe. Microsoft.

础尘补锄辞苍鈥檚 ad business could be the first to feel the hit, as cautious sellers cut promotional spending. Fewer, smaller discounts could make Prime Day less enticing to shoppers鈥攐pening the door to competitors like Walmart that are able to offer better value.

Gaming in Canada has developed into an important advertising opportunity as audiences grow and in-game ads gain traction with mobile users.

The news: Gaming is becoming a powerful vehicle for delivering ads to engaged audiences, with gamers spending significant time gaming across platforms, per a study from Activision Blizzard Media. Seventy percent of gamers play or watch video games daily, while 95% play or watch weekly. Seventy-seven percent of weekly gamers play on mobile devices, while 52% play on console and 34% play on PC. Our take: In-game advertising provides reach that few other channels can match, connecting with an engaged, highly attentive, and diverse audience, making it a critical touchpoint鈥攂ut advertisers must understand what strategies work best.

To take on retail media giants like Amazon and Walmart Connect, smaller networks need to constantly show what sets them apart and step up their media game.