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I would say Amazon, because of their outsized share of retail media, it's still around 75%, and that's the fastest growing ad format in our forecast starting next year.

Especially here at eMarketer, we're covering this frequently, the next wave of retail media, commerce media, but what was holding me back from being more excited was thinking a bit about when they're Targeting these consumers. So usually ads are more impactful if people are in the midst of shopping or seeking inspiration or browsing for products or services.

On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.

Ferrari is extending its cryptocurrency payment system to its network of European dealers. By the end of 2024, the company will expand to other countries in its international dealer network where cryptocurrencies are legally accepted. July 23, 2024.

The new streaming products will combine 14 linear networks across Fox, ESPN and Warner Bros. Discovery, including channels like ABC, ESPN, FS1, TNT, the SEC Network, et cetera. The new service will include content from the NFL, NBA, WNBA, MLB, NHL, college sports, NASCAR, and more. No name yet. Pricing details also don't exist thus far. All right, gents, let's move to the first quarter, clever.

And when they look at things like CTV and retail media, which are the two fastest growing ad formats that we track, a big part of the draw there is the ability to measure ROI. So it's not to say that brand-oriented advertising is going to go away in any way, shape, or form, but I just hear more and more that people want to know what those results are.

Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads. So how are we really defining this here? And it doesn't... I think that narrow definition fails to account for the broader ad ecosystem that we're all living in these days. Marcus Johnson (12:17):. Evelyn, what does the DoJ say in response to that?

So I mean, you had social networks and you had social media, then you had social entertainment, you had social audio with Clubhouse for a second, and so whether you want to call it influencer media at this point, consumption media, entertainment media, Blake, a term you just mentioned, it does seem similar to some other things. The smartphone.

I mean, Stephanie was talking about how hard a lot of this is and Max saying with us, a media company, Deb Roy, who's a professor of media arts and sciences at MIT who wrote one of the articles in the Atlantic which we were reading for this, may have the answer, apparently.