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More on this: 蘑菇AV data shows YouTube dominates social media usage among US children under 12, with 58% preferring it over TikTok (5.5%), Instagram (5%), Facebook (3.7%), and Snapchat (3.2%). Gen Z shows a strong inclination toward Snapchat (52.3%) and TikTok (43.8%), but YouTube remains vital with 25.5% of the total user share.

Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.

Media and publishing has the highest TikTok engagement across six categories, with 317 shares per post and an engagement rate of 4.7%, according to June 2024 data from Dash Hudson.

As governments worldwide enforce bans and fines to shield minors, platforms scramble to adapt or risk losing billions.

As for social media usage, Big Pharma has been burned before. Last fall, Eli Lilly was the target of a fake Twitter account that sent its stock price tumbling. Since Elon Musk鈥檚 takeover as CEO, brands and advertisers across all industries are weighing the pros and cons of keeping a presence there. TikTok presents similar challenges, as bans are spreading worldwide.

Trump win could fuel conservative media growth: Fox News likely to thrive, while creators reshape the digital narrative with direct-to-audience engagement.

But we're going to be talking about what's going on amongst the different generations in terms of their effective social media usage. Let's start with young Gen Z people. What was the most interesting finding from your research? Because you've just recently done some studying on this topic. What jumps out to you the most when it comes to Gen Z people and how they are using social media?

Greece was also first in the region, in a tie with Portugal, in social media usage. This is an improvement over Greece鈥檚 second-place finish in 2022. Greece also led Western Europe in time spent with online press. It was its second consecutive gold medal in that category.

In an era when digital video viewership, social media usage, and over-the-top subscriptions are at a near saturation point in much of the world, podcast listener growth is still looking pretty good in most markets. A majority of the countries we track will see high single-digit listener growth rates this year.

Threads enhances browsing with custom feeds: faster, simpler feed setup aims to attract users amid bluesky鈥檚 accelerating growth.

With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube鈥檚 talent poaching and new platforms.

Threads gets ads in 2025 and rapidly gains on X: Threads user count is soaring as news publishers and celebrities flee Musk鈥檚 platform.

Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands

And this is going to be telling the story of teen social media usage. So I'll start with one from you, Jasmine, then we'll go to Paol for her first, and then we'll pivot back. Jasmine, what's your first number in terms of something that tells the story of teen social media usage? Jasmine Enberg:.

Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta鈥檚 ad appeal.

In today鈥檚 episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the 鈥楬eadlines鈥� segment we examine the partnerships between banks and influencers by discussing the 蘑菇AV article, 鈥淗ow to make finfluencer partnerships work with a smaller marketing budget.鈥� And in the 鈥楽tory by Numbers鈥� segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

Like all consumers, for high-income consumers (earning $150,000 or more a year), the physical store is the top source of discovery, according to our US High-Income Consumers鈥� Path to Purchase 2024 report.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

Aggressive moderation tactics on Threads are pushing users away, threatening its growth. Competitors like Bluesky and Mastodon stand to benefit from this frustration.

I was just going to add to that the Latin American countries has the highest rate of social media usage in the world, one of the highest daily times spent with digital platforms. So a lot of these trends that we see in the original regional of origin have migrated with them to the US and have helped over index a lot of these trends.