蘑菇AV

TikTok is betting big on AI for content moderation: The company laid off hundreds of employees who reviewed harmful content as legal battles mount.

By the numbers: The self-reported responses confirm changes like a shift away from Facebook but also conflict with other data points about teen social media usage. Fifty-six percent of respondents said they used Facebook daily in 2017, compared with just 29% in 2022. Daily use of Instagram has fared better among both age groups, ringing in at 43% in 2017 and 41% in 2022.

With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.

Despite soaring profits, it continues layoffs to streamline operations in key divisions like WhatsApp and Instagram.

More on this: 蘑菇AV data shows YouTube dominates social media usage among US children under 12, with 58% preferring it over TikTok (5.5%), Instagram (5%), Facebook (3.7%), and Snapchat (3.2%). Gen Z shows a strong inclination toward Snapchat (52.3%) and TikTok (43.8%), but YouTube remains vital with 25.5% of the total user share.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

he policy targets deceptive practices, requiring companies to make it as easy to cancel as it is to sign up. Opponents say it鈥檒l increase accidental unsubscribes.

Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

While genAI features haven鈥檛 attracted new users, they鈥檝e enhanced subscription offerings, helping the language app increase its profits and justify premium pricing.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

TikTok is dealt a brutal legal blow: 14 states sued the company for harming minors, adding to its enormous pile of litigation and brand safety controversies.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

How to build the perfect TikTok ad campaign, according to TikTok. 3 insights into Gen Z social media usage鈥攁nd how marketers can capitalize. A 鈥榙elulu鈥� marketer鈥檚 guide to using Gen Z slang without being cringe. People are watching longer TikToks. What does that mean for competition with YouTube?

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here鈥檚 how they stack up globally.

Education is also a big driver of young people鈥檚 social usage. The pandemic made many kids and teens comfortable with digital learning and drove educational providers to shift more content online. It also helped grow a new class of 鈥渆dutainers,鈥� or creators who post entertaining educational content, largely to social media.