蘑菇AV

Here are four takeaways and brand examples to guide your full-funnel creative strategy.

Video content formats such as AVOD will continue to rapidly gain audiences over the next few years, even as overall digital video user growth levels off.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.

Financial services marketers have had to do more with less as digital ad spending slowed over the last two years. But economic optimism has them ready to reopen their wallets.

But I think the real drivers of this program are the access to a women's running community special event and supporting women's running, whether their own sponsored athletes or charitable programs like one that provides sports bras for young women. So it's really innovative in the sense of loyalty is built around that community that already exists.

It鈥檚 been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.

As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.

Lululemon鈥檚 sales grew 24% in Q1 as demand for premium athleisure stays strong: That same dynamic helped brands like On Running, Hoka, and Vuori record significant growth.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Amazon鈥檚 website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Instagram won鈥檛 change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.

The world of retail media is always changing. Here鈥檚 what has caught our eye over the past few months.

Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly 鈥榰nofficial鈥� ranking of most interesting retailers.

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams鈥攁nd provide frictionless customer experiences鈥攚ill prevail.

Prime Video gets its first major advertising partner: IPG Mediabrands will get first-look access to new ad formats when Prime Video debuts ads in 2024.

Can Google coast comfortably through a challenging 2023? The search and advertising giant鈥檚 Q4 foreshadows slow growth, revealing cracks in its empire.

Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV).

Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media鈥檚 bandwagon.